Kamui Cosplay builds a real-life Valkyrie
Influencer MarketingZorka.Agency partnered with Kamui Cosplay to bring a Raid champion into the real world, turning a custom Valkyrie costume build into a tutorial series that generated a reported 25M+ views and an 8% engagement rate.
About the campaign
Zorka.Agency wanted Raid's champions to live beyond phone screens and reach gamers, cosplayers and pop-culture fans together. The campaign centred on the Barbarian Legendary Valkyrie, translated into a real-world costume by Kamui Cosplay. Instead of relying only on the finished reveal, the project used the making process as its recurring subject, giving audiences a way to follow the character's transformation from game design into a custom physical build.
Kamui Cosplay constructed the costume over two months, with cameras recording the work from the start. Each piece became its own walkthrough within a multi-platform tutorial series. YouTube carried process footage and step-by-step instructions, Instagram showed behind-the-scenes material, TikTok hosted time-lapses, and Twitter and Facebook carried recap threads. Once the costume was complete, it spread through Reddit and appeared in weekend gaming-news roundups.
The source describes comments praising the character choice, the partnership with a cosplayer and the game's character design. It also reports a later wave of makers thanking the team for the tutorials, requesting collaborations and building other Raid champions. The structure connected a creator's craft with material that other cosplay participants could use. Zorka.Agency reports 25M+ views and an 8% engagement rate; the source provides no platform breakdown, engagement calculation or attributed install total, and the figures are not independently verified.
Case in 60 seconds
The agency wanted Raid champions to live beyond phone screens and reach gamers, cosplayers and pop-culture fans together.
The making process could serve as useful tutorial content for cosplay audiences while showing game character design to gamers and pop-culture fans.
Bring the Barbarian Legendary Valkyrie from Raid into the real world through a custom costume made by Kamui Cosplay.
Document a two-month costume build across YouTube, Instagram, TikTok, Twitter and Facebook, followed by community sharing on Reddit and subsequent cosplay builds.
Zorka.Agency reports 25M+ views and an 8% engagement rate, and describes the build as the most-shared Raid content of the year.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Step-by-step process tutorials on YouTube
- Behind-the-scenes posts on Instagram
- Time-lapse content on TikTok
- Recap threads on Twitter and Facebook
- Community distribution on Reddit
Partners
- Zorka.Agency
- Kamui Cosplay
- Plarium / Raid: Shadow Legends
Participation mechanic
- Viewers could follow walkthroughs for each costume component.
- Reddit users shared the finished costume, and other cosplayers later made their own Raid champions.
Creator role
- Kamui Cosplay constructed the costume and provided the documented making process for a tutorial series.
- Other cosplayers subsequently created their own Raid champion builds, according to the agency.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Campaign views | 25M+ | views |
| Engagement rate | 8% | engagement |
Why Zorka.Agency's strategy worked
- 1
The custom costume gave the campaign a physical interpretation of a recognisable Raid champion.
- 2
Documenting each component created tutorial material throughout the making process.
- 3
Platform-specific formats included long-form tutorials, behind-the-scenes posts, time-lapses and recap threads.
- 4
The source describes further participation by other cosplayers after the original build, extending the character-making theme.
Results
10M+
Views
5M+
Impressions
20K+
New followers
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate