Raid: Shadow Legends, s1mple x NAVI

Plarium's Raid: Shadow Legends collaboration with NAVI introduced a new hero built around s1mple. Zorka.Agency's source presents the work as an RPG campaign in Tier 1 and EU markets but does not name individual countries or explain the commercial problem. The documented creative premise joined the talent collaboration to the game itself through the new hero, rather than describing a detailed audience insight or strategic brief.

The agency describes work covering the NAVI deal, costume production and a user acquisition video. YouTube and Twitch were the listed platforms, while the formats included dedicated videos, live streams, integrations and user acquisition. The source does not specify which content s1mple produced or appeared in, give production dates or explain how players obtained the hero. It supports the partnership and production scope without detailing the campaign's individual releases.

Zorka.Agency reports 20% lower CPA and characterizes feedback as positive. The relative cost improvement has no stated comparator, so it cannot be read as a reduction against a particular previous campaign, forecast or control. The source supports the collaboration, production elements and reported CPA change, but does not disclose the acquisition-event definition, absolute cost, reporting period or a quantitative basis for the feedback statement.