PGA Tour YouTube Partnership with F2 Freestylers
Influencer MarketingPitch flew the F2 Freestylers to Sawgrass to film golf trick shots with the world's best golfers, reporting 10M+ views and 1.2M engagements.
About the campaign
The PGA Tour wanted to build its fan base in European markets, particularly among younger audiences that golf's existing channels were not reaching. Golf reads as an older, established sport, while the young European audience the tour wanted spends its attention on football and creator content, so a US-centred golf tour needed growth among an age group its own channels did not touch. Pitch Marketing Group worked from a simple insight: young European sports fans were already watching the F2 Freestylers on YouTube, so golf could reach them through a creator they trusted rather than through golf coverage.
The idea was to translate golf into the creators' native format. Pitch flew the F2 Freestylers to Sawgrass, where they met the world's best golfers and created a series of epic golf trick shots, led by a hero video published on YouTube. Rather than tournament coverage, the work borrowed a football-freestyle audience and gave it a reason to watch golf.
Giving the creators real access, Sawgrass and the top players, produced content neither side could make alone, and the skills-spectacle format travels across sports, carrying football-first viewers into golf without asking them to be golf fans first. YouTube was the campaign's channel. Pitch reports more than 10 million content views and 1.2 million engagements. Both figures come from the agency's own one-page work summary, with no client statement, platform data or press coverage to corroborate them, no dates, and no measure of the brief's actual goal of European fan-base growth.
Case in 60 seconds
The PGA wanted to build its fan base in European markets, particularly among younger audiences that golf's existing channels were not reaching.
Young European sports fans were already watching the F2 Freestylers on YouTube, so golf could reach them through a creator they trusted rather than through golf coverage.
Partner with the F2 Freestylers and translate golf into their native format: a series of epic golf trick shots made alongside the world's best golfers.
Pitch flew the F2 Freestylers to Sawgrass, where they met the world's best golfers and created the trick-shot content, with a hero video published on YouTube.
The agency reports more than 10 million content views and 1.2 million engagements. Figures are self-reported and not independently verified.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Golf trick-shot video series
- Hero video published on YouTube
Partners
- Pitch Marketing Group
- The F2 Freestylers
Participation mechanic
- Audiences watched and engaged with the trick-shot content on YouTube
Creator role
- The F2 Freestylers created and fronted the trick-shot content, connecting the PGA to their young sports-fan audience
Results & Evidence
| Metric | Value | Result type | Confidence |
|---|---|---|---|
| Content views | more than 10 million | reach | Agency reported |
| Engagements | 1.2 million | engagement | Agency reported |
Why Pitch Marketing Group's strategy worked
- 1
When a sport lacks an audience, partnering with creators who already own that audience moves faster than building owned channels.
- 2
Translating the sport into the creator's native format, trick shots rather than tournament coverage, is what makes the borrowed audience actually watch.
- 3
Giving creators real access, Sawgrass and the world's best golfers, produces content neither side could make alone and gives fans a reason to care about the venue and the players.
- 4
Skills-spectacle formats travel across sports, letting football-first creators carry golf content to fans who would not seek out golf.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers