Submitted by BeInfluence

Pernod Ricard Benelux Influence Programme

BeInfluence works as Pernod Ricard's reference influence agency in Benelux across five spirits brands, and the agency reports 645% Return On Investment from that work.

9%global engagement rate
645%return on investment
20Mviews per year

Case in 60 seconds

Pernod Ricard maintains five spirits and aperitif brands in Benelux, Lillet, Havana Club, Absolut, Bumbu and Kalhua, and the work covers all of their influence, event and consumer content strategies rather than a single brand assignment.

The arrangement appears to turn on continuity, because one agency holding five brands in a single region can carry creator relationships, event formats and consumer content between them rather than rebuilding each brand from nothing.

BeInfluence positions itself as the reference influence agency for Pernod Ricard in Benelux, supporting the complete influence, event and consumer content strategies of the five brands rather than delivering isolated activations.

The agency supports the influence, event and consumer generated content strategies of Lillet, Havana Club, Absolut, Bumbu and Kalhua across the Benelux market, operating as the client's reference influence partner rather than on a brief by brief basis.

BeInfluence reports 20M views generated per year, a 9% Global engagement rate and 645% Return On Investment across the account, with each of the three printed as a standalone headline figure.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Based on the available evidence, the challenge is portfolio breadth, since five drinks brands with different positions share one agency and one region, and the page does not describe how budgets, creators or events are separated between them.
BeInfluence functions as the reference influence partner rather than a project supplier, covering influence, events and consumer generated content for all five brands, which places both strategy and delivery with one agency across Benelux.

Creative & Execution System

Assets & channels

  • UC/CGC

Partners

  • BeInfluence (lead_agency)

Results & Evidence

MetricValueResult type
global engagement rate9% Global engagement rateengagement_rate
return on investment645% Return On Investmentroi
views per year20M views generated per yearvideo_views

Why BeInfluence's strategy worked

  1. 1

    A single agency holding several brands from one drinks portfolio can spread creator relationships and event formats across them, which lowers the setup cost of each brand activation rather than treating every one as a fresh start.

  2. 2

    Figures reported as annual portfolio totals, such as 20M views generated per year, describe a standing arrangement rather than a campaign result, so they suit retainer benchmarking rather than comparison against single activations.

  3. 3

    A 645% Return On Investment quoted without a spend figure or a conversion base works as a positioning claim for the agency rather than a number another advertiser can plan against, because the arithmetic behind it sits outside the published copy.

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