Our Place UK launch campaign

Our Place, a US cookware brand built on influencer-led hype at home, needed awareness and sales in the UK for two hero products, the Perfect Pot and the Cast Iron Always Pan. Its reputation had been made through creator and social momentum in the US, but UK shoppers had no such history with the brand, so it needed credible introductions rather than cold advertising. Disrupt Marketing's view was that for consumers meeting the brand for the first time the creators are the first impression, which made casting for genuine aesthetic fit and real selling power matter more than raw reach.

Disrupt cast a tight roster of nine paid Instagram creators and added eight more through gifting, briefing every piece of organic content so it could also serve as paid social ad creative. Creators produced Reels and Stories, with multiple posts each sustaining the narrative over time rather than spiking once, and the assets were reused to stock the brand's ad account. A discount code and a summer sale tie-in gave the work a direct, trackable route to purchase.

Sustained, multi-post creator narratives read as more authentic to first-time audiences than one-off endorsements, and pairing a paid tier with a gifted tier widened coverage without proportional fee cost. Content ran on Instagram. Disrupt reports 20,000 pounds in sales, 560K organic impressions, more than 2.5K organic link clicks and a 3.86% average engagement rate, and says it beat its impressions target by 178%. Every figure comes from the agency's own case study; the underlying target, campaign dates and sales attribution method were not disclosed, and no independent source verifies the results.