Submitted by Cloutboost

Ogu and The Secret Forest Steam Sale Campaign

Cloutboost ran a YouTube influencer campaign for Sinkhole Studio around a Steam sale for Ogu and the Secret Forest, reporting 865K total views.

41KTotal # of Likes
865KTotal # of Views
2.8MTotal Covered Audience
450,000YouTube views
30,000likes

Case in 60 seconds

Sinkhole Studio needed Ogu and the Secret Forest to be noticed during a Steam Sale, a period when the action-adventure category is crowded and discounted titles compete for the same attention at the same moment.

The campaign appears to turn on audience composition rather than reach, because a hand-drawn game about a platypus explorer sells on charm, and the viewers most likely to convert are those already watching cozy 2D indie playthroughs.

Put the game in front of creators whose channels already speak to cozy game players, and let extended firsthand play rather than a promotional beat carry the case for the game's charm.

Cloutboost cast eight mid-tier English-speaking YouTubers through its Portal discovery tool, asked each to play at least three hours and collect three in-game Sigils, reviewed scripts in advance, and timed videos to October 25, 2024, the first day of the Steam sale.

Cloutboost reports 865K total views, 41K total likes and a total covered audience of 2.8M, with over 450,000 YouTube views within two weeks of launch, more than 30,000 likes, a 6.1% average engagement rate and a significant lift in sales.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

2D game players in North America, particularly fans of cozy, whimsical adventure games, reached through channels with a significant female audience in their 20s and 30s
A Steam Sale raises visibility for every discounted title at once, so an indie action-adventure game entering that week competes for attention against the whole category rather than standing apart from it.
Cloutboost positioned the game on its cute factor and hand-drawn charm, which the page presents as the distinguishing quality in a category where scale and production budget usually decide visibility.
The brief assumed viewers judge a cozy game by watching someone enjoy it at length, which is why creators were asked for three hours of play and a Sigil milestone rather than a short promotional segment.

Creative & Execution System

Assets & channels

  • Steam
  • YouTube
  • long-form playthrough
  • sponsored video
  • video

Partners

  • Cloutboost (lead_agency)

Creator role

  • CharlieBarley — creator
  • The Backlogs — creator
  • Windette — creator
  • eight mid-tier English-speaking YouTubers

Results & Evidence

MetricValueResult type
Total # of LikesTotal # of Likes 41Kperformance
Total # of ViewsTotal # of Views 865Kvideo_views
Total Covered AudienceTotal Covered Audience 2.8Mperformance
YouTube viewsTimed strategically around a Steam Sales week, the campaign generated over 450,000 YouTube views within two weeks of launch.video_views
likesgarnering more than 30,000 likes and an impressive 6.1% average engagement rateengagement_rate

Why Cloutboost's strategy worked

  1. 1

    Casting for audience composition rather than subscriber scale works where a product sells on tone, because the three named channels sit between 324K and 647K subscribers yet Cloutboost reports a 6.1% average engagement rate.

  2. 2

    A minimum play requirement functions as a content brief, because asking creators past the tutorial region and toward three Sigils gives them material from the parts of the game a short session would never reach.

  3. 3

    Pinning coverage to the first day of a sale concentrates attention at the point of purchase, while offering alternative dates where a creator cannot hit the target keeps the schedule intact rather than losing the creator.

  4. 4

    Creators given room for their own register produce work that varies widely, which the page shows in a 100% completion playthrough sitting alongside a chaotic comedy edit and a quiet personal reflection on the same game.

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