Submitted by Game Influencer

Nono Crossing TikTok Creator Campaign

Influencer Marketing

GameInfluencer activated 5 TikTok creators with spark ads for Two Desperados' Nono Crossing, a casual mobile nonogram puzzle game, and reports 1.17M+ total views.

1.17M+Total Views
1.4K+Play Time
690KTop Video Views
690KTop Avg Time Watched

Case in 60 seconds

Two Desperados was launching Nono Crossing, a casual mobile game that combines puzzles with nonograms, and needed immediate installations while also building the discovery and searchability that organic downloads and word-of-mouth awareness depend on.

The campaign turns on reach by interest rather than by genre, because GameInfluencer cast creators from Lifestyle, Entertainment, DIY and Crafts alongside Gaming, which places a puzzle game with cute characters and whimsical aesthetics in front of viewers who do not follow gaming content.

The organizing idea is an invitation to rediscover the nonogram genre through Nono Crossing, with creators from several content verticals showing the game's features to their own audiences rather than carrying a single gaming-led message.

GameInfluencer activated 5 TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming, namely jessandscottie, angela4realestate, laura_the_explorerrr, Floriona and Em Fandango, and each released a TikTok video supported by spark ads for 7 days.

GameInfluencer reports 1.17M+ total views and 1.4K+ H of play time, with Em Fandango's ad the most viewed video at exceeding 690,000 views while angela4realestate recorded the highest average time watched at 6.40sec.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Followers of TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming, approached as potential players of a casual mobile puzzle game built on nonograms.
The page frames nonograms as a genre to be rediscovered, so the category challenge is renewed familiarity rather than novelty, and the campaign presents Nono Crossing as a fresh way back into an existing puzzle form.
GameInfluencer set out to gauge and encourage word-of-mouth promotion, so the roster was spread across content verticals where a creator's recommendation could start conversation beyond gaming communities.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • GameInfluencer (lead_agency)

Creator role

  • jessandscottie — creator
  • angela4realestate — creator
  • laura_the_explorerrr — creator
  • Floriona — creator
  • Em Fandango — creator

Results & Evidence

MetricValueResult type
Total Views1.17M+ viewsvideo_views
Play Time1.4K+ Hperformance
Top Video Views690K viewsvideo_views
Top Avg Time Watched690Kvideo_views
TikTok Creators5 TikTok creatorscreators_count
Spark Ads Duration7 dayscontent_pieces

Why Game Influencer's strategy worked

  1. 1

    Casting creators from Lifestyle, Entertainment and DIY and Crafts alongside Gaming lets a casual puzzle game find players by interest rather than by genre, because a game presented through its characters and look suits creators outside gaming.

  2. 2

    Running each creator video as spark ads turns one organic post into a paid placement without new production, so a single asset per creator can serve both the discovery goal and the installation goal.

  3. 3

    Reporting average time watched beside views separates attention from reach, which matters here because the most viewed video and the video with the longest average watch time came from different creators.

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