Submitted by HireInfluenceAgency IPI Score 52/100

#TMNTxWalmart

Influencer Marketing

HireInfluence paired an interior designer with family influencers to build TMNT bedroom makeovers promoting Nickelodeon merchandise sold exclusively at Walmart.

389KEngagement
10.5MImpressions
$0.15Cost per engagement

About the campaign

Nickelodeon needed to put the re-launched Rise of the Teenage Mutant Ninja Turtles series in front of families and sell through a Walmart-exclusive merchandise range of bedding, toys and more. Licensed character merchandise is easy to dismiss as clutter, so HireInfluence's read was that framing it as a designed, budget-friendly room transformation would give parents a reason to buy a full set rather than a single item, and win attention from both children and the parents who control the purchase.

The #TMNTxWalmart idea paired an interior designer with family influencers to answer what the perfect TMNT lair would look like, redesigning kids' bedrooms using the Walmart range. Four paired creators documented their full makeover journeys on Instagram and IGTV, pointing audiences to the exclusive retail range.

Pairing a category expert with relatable family influencers gave the merchandise practical credibility, a transformation journey gave product-heavy content a reason to follow multiple posts, and one hashtag tied to one store kept the path to purchase unambiguous. HireInfluence reports 10.5M impressions, 389K engagements and a $0.15 cost per engagement. Every figure comes from the agency's own project page; the launch date, budget, flight length and any commercial impact are undisclosed, so the efficiency claims cannot be benchmarked.

Case in 60 seconds

Nickelodeon needed to put the re-launched Rise of the Teenage Mutant Ninja Turtles series in front of families and sell through a Walmart-exclusive merchandise range of bedding, toys, and more.

A themed bedroom makeover, presented as attainable at any budget, turns licensed merchandise from a product list into a project families can copy.

Answer what the perfect TMNT lair would look like by pairing an interior designer with family influencers to redesign kids' bedrooms using #TMNTxWalmart products.

Four influencers and designers documented their full bedroom redesign journeys on Instagram and IGTV, tagged #TMNTxWalmart and pointing to the Walmart-exclusive range.

The agency reports 10.5M impressions, 389K engagements, and a $0.15 cost per engagement. No independent verification of these figures was found.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Families with children, reached through family influencers whose followers match Walmart's household shopper base.
Licensed character merchandise is easy to dismiss as clutter; framing it as a designed, budget-friendly room transformation gives parents a reason to buy a set rather than a single item.
A relaunched kids' franchise has to win attention from both children and the parents who control the purchase, and the range was locked to a single retailer.
Nickelodeon, with Walmart as exclusive retail partner, supplied the franchise and the product range; the creators supplied the proof that the products work together in a real home.
Following a multi-post makeover journey keeps audiences returning, and seeing a finished TMNT room makes the full product set, not one toy, the unit of purchase. Based on the available evidence, this framing is the agency's own account rather than researched insight.

Creative & Execution System

Assets & channels

  • Instagram posts
  • IGTV video
  • #TMNTxWalmart hashtag

Partners

  • HireInfluence
  • Nickelodeon
  • Walmart (exclusive retail partner)

Participation mechanic

  • Follow the bedroom redesign journey post by post
  • Shop the featured range exclusively at Walmart

Creator role

  • Interior designer led the room design
  • Family influencers documented the transformation for their audiences

Results & Evidence

MetricValueResult typeConfidence
Impressions10.5Mreach/awarenessAgency reported
Engagement389KengagementAgency reported
Cost per engagement$0.15efficiencyAgency reported

Why HireInfluence's strategy worked

  1. 1

    A small, closely matched roster, four creators in total, can carry a retail merchandise campaign when each creator's audience fits the shopper profile.

  2. 2

    Pairing a category expert (an interior designer) with relatable family influencers gives licensed merchandise practical credibility beyond a straight product feature.

  3. 3

    A transformation journey gives product-heavy content a narrative arc, a reason to follow multiple posts rather than see one ad.

  4. 4

    Anchoring content to a retail-exclusive range (#TMNTxWalmart) keeps the path to purchase unambiguous: one hashtag, one store.

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