Submitted by WE ARE KOMODO

My Sky Sunday

Komodo built a three day influencer ski activation in Courchevel for My Sunday Ski and Patrón El Cielo, reporting 9m impressions across 115 pieces of content.

237kengagements
9mimpressions
115pieces of content

Case in 60 seconds

Komodo set out to host an activation unlike others in the category, showcasing Patrón's latest tequila, Patrón El Cielo, while unveiling the latest ski collection from My Sunday Ski within the same hosted trip.

The campaign appears to turn on the ski trip as a format where a clothing collection and a spirit occupy different parts of the same day, because slopes carry the apparel while dinners carry the cocktails, so neither brand competes for the same moment.

A single three day hosted trip in Courchevel built to dramatise My Sunday Ski's From Piste to Party ethos, with the itinerary itself acting as the organising thesis rather than a schedule around content requests.

Komodo took five influencers to Courchevel on a fully branded private jet, staying at the Six Senses Resort across three days of skiing, dining at Bagatelle and Sumosan and a remote mountain lunch, wearing the collection and drinking custom Patrón El Cielo cocktails.

Komodo reports 9m impressions, 237k engagements and 115 pieces of content from the trip, generated through each influencer's own content and through Komodo's content services.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Both a ski collection and a new tequila expression needed a launch setting that would show the product in use, and neither is easily demonstrated in studio content, so the page frames the answer as an activation rather than a shoot.
My Sunday Ski's From Piste to Party ethos supplied the structure the trip was built on, while Patrón El Cielo was positioned through custom cocktails at each dining occasion to spotlight the brand's versatility.

Creative & Execution System

Partners

  • WE ARE KOMODO (lead_agency)

Creator role

  • 5 influencers

Results & Evidence

MetricValueResult type
engagements237kengagements
impressions9mimpressions
pieces of content115content_pieces

Why WE ARE KOMODO's strategy worked

  1. 1

    Pairing an apparel brand with a drinks brand on one trip works where the daily itinerary separates them by occasion, because the collection is worn on the mountain while the tequila appears at dinner rather than both fighting for the same frame.

  2. 2

    A brand ethos phrased as a movement through a day, From Piste to Party, gives a hosted trip its running order, so the itinerary can be read as the creative idea rather than as logistics wrapped around it.

  3. 3

    Five creators producing 115 pieces of content suggests the volume came from a densely scheduled itinerary rather than cohort size, which points to output being a function of how many distinct settings a trip supplies.

  4. 4

    Serving a spirit as several custom cocktails across different dining occasions demonstrates range in a way a single signature serve cannot, because each occasion shows the product working in a different context.

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