Mawari: 1M+ Registrations in 72 Hours and $6M in Node Sales
Submitted by Surgence Labs

Mawari: $6M Node Sales and 500K Badge Claims

Influencer Marketing

Surgence Labs built a node sales funnel and badge-driven demand engine for Mawari, reporting $6 million in node sales and 500,000 badge claims.

$6Mnode sales
500,000badge claims
10M+impressions per month

Case in 60 seconds

Mawari is a DePIN network enabling node operators and creators with decentralized infrastructure, and Surgence Labs reports that it needed to commercialize through a structured node sales motion and qualified demand.

The campaign appears to turn on the difference between attention and intent, because a node purchase asks for capital rather than a click, so demand was qualified through questing and badge claims first.

Surgence Labs frames the work as strategy, distribution and proof in one motion, positioning the node program through offer design, distributing through questing and badge claims, and compounding reach through media and KOL pods.

Surgence Labs designed the sales funnel and offer for the node program, built a questing and badge claim program to qualify demand, and ran media and KOL pods for sustained monthly reach. The engine ran on lead magnets, a webinar and AMA series, and a UGC loop, with a sales operations kit, a quest structure and partner co-marketing listed as deliverables.

Surgence Labs reports $6 million in node sales through the node sales motion, 500,000 badge claims through the demand qualification program, and 10 million+ impressions per month during the campaign period.

Strategy Breakdown

The page addresses node operators and creators, the people Mawari's decentralized infrastructure is built for, as the demand the node sales motion set out to qualify and convert into buyers.
Based on the available evidence, a node purchase is a capital commitment rather than an impulse click, so the questing and badge claim step reads as a filter placed between reach and the offer.
Mawari appears in the work as the network whose node program is the product, with Surgence Labs supplying the offer design, the qualification layer and the distribution rather than the underlying infrastructure.
Badge claims give an audience a small, completable action that records intent, which suggests the program converted passive interest into a set of self-identified prospects before any sales conversation began.

Creative & Execution System

Partners

  • Surgence Labs

Participation mechanic

  • Audiences took part through questing and badge claims, which Surgence Labs used to qualify demand, and through a UGC loop that turned participants into content rather than leaving them as viewers.

Results & Evidence

MetricValue
Node Sales$6 million in node sales through the node sales motion
Badge Claims500,000 badge claims through the demand qualification program
Impressions per Month10 million+ impressions per month during the campaign period

Why Surgence Labs' strategy worked

  1. 1

    Qualification mechanics appear to do double duty here, because a badge claim both registers interest and produces a countable action, which leaves a node sales motion with a demand list rather than only a reach number.

  2. 2

    The sequencing reads as deliberate, because lead magnets, webinars and AMAs carry the explanation a high-consideration purchase needs, while the UGC loop returns that explanation to the feeds the media buy already reached.

  3. 3

    Monthly reach appears to be treated as infrastructure rather than a burst, since KOL pods and media are described as compounding, which suits an offer sold across a period rather than on a single day.

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