Submitted by Hype Factory Influencer Agency

Manta Sleep Masks

Hype Factory ran a YouTube creator programme for sleep mask brand Manta Sleep across the US and UK, launching 5 creators and reporting ROAS ranging from 1.55 to 10.57.

3creators achieving exceptional success
5creators launched
1.55return on ad spend (ROAS)

Case in 60 seconds

Manta Sleep needed to raise product awareness and attract new customers to boost sales, which required finding audiences genuinely disposed toward a light-blocking sleep mask rather than simply buying reach.

The campaign appears to turn on the overlap between gaming audiences and irregular sleep, because creators who play and stream at unsocial hours can speak to light sensitivity and disrupted rest from lived routine rather than from a product brief.

Rather than promoting the mask inside the expected wellness or travel territory, the agency treated category selection itself as the idea, testing gaming and reviews creators as a new vertical for the product.

Hype Factory ran integrations on YouTube with 5 creators across gaming, multigaming and reviews in the US and UK, naming Drag Tea Served with Matt, SaltEMike in Star Citizen gaming and RunnerEye, all in reviews or gaming and all in integration format, with creators pitched from the agency's own roster and briefed to reflect genuine product experience rather than overtly promotional content.

The agency reports a successful launch of 5 creators with 3 achieving exceptional success, ROAS ranging from 1.55 to 10.57 across different creators, and expansion into a new vertical introducing a category of creators with potential for consistent future campaigns.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Female and male viewers aged 25 and over in the US and UK, within gaming, multigaming and reviews categories; the product is positioned for people with insomnia, shift workers, frequent travellers and anyone sensitive to light while sleeping.
A sleep mask sits in a category where demonstration is difficult and claims are easily discounted, so the agency states the challenge as creating content that reflects genuine experience with the product rather than reading as overtly promotional.
Based on the available evidence, Manta Sleep functioned as a product a creator could show working within an existing routine, which is why integrations rather than dedicated formats carried the placements.
The page does not state a behavioural observation directly, though the choice of viewers aged 25 and over in gaming and reviews suggests an audience assumed to research purchases and to keep hours that make light control relevant.

Creative & Execution System

Assets & channels

  • YouTube
  • Integration

Partners

  • Hype Factory Influencer Agency (lead_agency)

Creator role

  • Drag Tea Served with Matt — creator
  • RunnerEye — creator
  • SaltEMike — creator
  • 5 creators

Results & Evidence

MetricValueResult type
creators achieving exceptional success3 creators achieved exceptional success.creators_count
creators launchedSuccessful launch of 5 creatorscreators_count
return on ad spend (ROAS)ROAS ranged from 1.55 to 10.57 across different creators.roi

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Where returns vary from 1.55 to 10.57 across a cohort of five, the programme reads as a test portfolio rather than a media buy, because the spread means the average conceals which creators actually carried the result.

  2. 2

    Casting a product into an adjacent vertical works when the creator's routine supplies the reason to care, which is why gaming and reviews channels could carry a sleep product that wellness placement would have treated as generic.

  3. 3

    An agency roster gives a route into untested categories at low risk, because creators already known to the agency can be pitched into a new vertical before the brand commits to it at scale.

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