Elevating Advocacy in the Swiss Alps
Submitted by WE ARE KOMODO

L'Oréal Luxe Swiss Alps Influencer Ski Staycation

Influencer Marketing

WE ARE KOMODO hosted a three-day Ski Staycation at No14 Chalet in Switzerland for L'Oréal Luxe and fourteen beauty influencers, and the agency reports 47.2M+ impressions.

24.5M+Reach
47.2M+Impressions
3.8M+Engagements

Case in 60 seconds

L'Oréal Luxe set out to cement its market position and inspire long-term advocacy among beauty influencers, so the brief centred on strengthening talent relationships while bringing the Big Deal mascara and Paradise Shadow Sticks to life.

The page treats advocacy as something built through shared experience rather than briefed deliverables, because talent who are hosted, rested and entertained produce content from the moment itself, which is why the stay leaned on leisure as much as product.

WE ARE KOMODO built the work as an exclusive three-day Ski Staycation at No14 Chalet in Switzerland, blending adventure, relaxation and luxury so that branded moments sat inside an alpine escape rather than beside it.

Fourteen beauty influencers spent three days at No14 Chalet skiing, tobogganing and attending a private film screening, with head massages and curated dinners each evening as part of the stay. The GONDOLA Hair Station offered drinks and light styling against alpine views, which made it the branded content moment the agency built for sharing.

WE ARE KOMODO reports 24.5M+ reach, 47.2M+ impressions and 3.8M+ engagements from the 14 talent hosted, and says the staycation deepened connections with key talent and raised product visibility for L'Oréal Luxe.

Strategy Breakdown

Fourteen leading beauty influencers, described by the page as key talent whose long-term advocacy L'Oréal Luxe set out to inspire.
The page positions L'Oréal Luxe as host rather than sponsor, with the Big Deal mascara and Paradise Shadow Sticks brought into bespoke branded moments within the stay rather than presented as a product brief.
Shareable content came from a moment designed around the product, because the GONDOLA Hair Station paired light styling with alpine views, so the talent had a reason to show the brand in context.

Creative & Execution System

Partners

  • WE ARE KOMODO

Results & Evidence

MetricValue
Reach24.5M+ reach
Impressions47.2M+ impressions
Engagements3.8M+ engagements
Talent14 talent

Why WE ARE KOMODO's strategy worked

  1. 1

    A single designated content moment inside a hosted trip gives talent an obvious place to feature the product, which is the role the page gives the GONDOLA Hair Station among otherwise leisure-led activities.

  2. 2

    Pairing hospitality with product moments lets a luxury beauty brand frame advocacy as a relationship rather than a transaction, because the page ties the deeper talent connections to the mix of adventure, relaxation and luxury.

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