Chili Garlic Ramen creator campaign

Noodles & Company wanted to attract new and returning Gen Z guests with its limited-time Chili Garlic Ramen. Linqia linked the launch to interest in ramen hacks on social media, making a familiar creator-content format the starting point for the campaign. The idea was to present the restaurant dish as a way to get bold flavors without the preparation, mess or hassle associated with making a ramen hack at home.

Linqia partnered with five Gen Z creators it described as flavor chasers, working across TikTok and Instagram. Their briefs called for platform-native elements such as split-screen editing or stitching their own earlier hack content. Those formats let creators connect the new dish to content their audiences already recognized, while comparing the work of a home hack with the convenience of dining out or ordering in. Creators were the delivery channel for the product message and the ramen-hack framing.

The agency reports 4.2M organic impressions, 15.3K engagements, a 6.6% average TikTok engagement rate and more than 98% positive sentiment. These measures indicate reported exposure and audience response, but do not establish restaurant visits or orders. Linqia’s case page also names a Digiday Content Marketing Award win and finalist recognition at the Ragan Zenith and Shorty Awards. The public source supports the mechanics and agency-reported outcomes; it does not provide independent verification or a disclosed sentiment methodology.