Submitted by Make AgencyAgency IPI Score 33/100

Levi's at The Yards: TikTok influencer campaign

Influencer Marketing

A TikTok influencer campaign for the Levi's activation at The Yards, reaching a reported combined audience of 238,000 that was 87% female and mostly aged 18 to 34.

21%age 18 24
49%age 25 34
238Kcombined reach
87%female audience
68Kcombined impressions
200kVideo views

About the campaign

The Yards, a retail and lifestyle destination, needed a targeted London audience to know that Levi's had an in-venue presence there. A brand presence inside a retail destination only works if people know it is there, so awareness of the Levi's activation had to be built beyond The Yards' existing footfall. Make Agency's read was that the audience most likely to act on the activation was young and female-skewing, and reachable through TikTok creators rather than the venue's own visitors alone.

Make Agency ran a TikTok influencer campaign tied to the in-venue activation, extending the physical Levi's presence onto the platform through creators with reach into an 18 to 34, female-skewing audience. The specifics of creator selection, content formats and posting strategy are not recoverable, because the agency notes its original case-study page returned a 404 error at scrape time, leaving the brief, roster and campaign dates unknown.

The stronger proof point is audience composition rather than raw scale: the reported viewer base was 87% female and roughly 70% aged 18 to 34, matching the profile a fashion retail brief would target and suggesting deliberate creator selection. Make Agency reports a combined reach of 238,000 and 68,000 combined impressions across Instagram and TikTok. All figures are self-reported and not independently verified; the impressions figure is lower than the reported reach, which is unusual and unexplained, and no engagement, footfall or sales outcomes are disclosed.

Case in 60 seconds

The Yards, a retail and lifestyle destination, needed a targeted London audience to know that Levi's had an in-venue presence there.

The audience most likely to act on a Levi's retail activation was young and female-skewing, and reachable through TikTok creators rather than the venue's own footfall alone. The source does not document a fuller strategic insight.

Extend the physical Levi's activation at The Yards onto TikTok through an influencer campaign aimed at a female-skewing 18 to 34 audience.

Make Agency ran a TikTok influencer campaign tied to the activation. Creator selection, content formats, and posting strategy are not recoverable from the source, which notes the original page returned a 404 at scrape time.

The agency reports a combined reach of 238,000 and 68,000 combined impressions, with 87% of viewers female and roughly 70% aged 18 to 34. All figures are self-reported and not independently verified.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

A targeted London audience, skewing female and aged 18 to 34. The reported viewer breakdown was 87% female, 49% aged 25 to 34 and 21% aged 18 to 24.
Not documented in the source. Based on the available evidence, the campaign traded on TikTok's role as the discovery channel for young shoppers rather than a stated cultural tension.
A brand presence inside a retail destination only works if people know it is there; awareness of the Levi's activation had to be built beyond The Yards' existing visitors.
The Yards acted as the host destination and Levi's as the draw, with creator content positioning the venue as the place to experience the brand.
Not stated in the source. The demographic targeting suggests the campaign was built to put the activation in front of the audience most likely to visit, rather than to drive a specific documented behaviour.

Creative & Execution System

Assets & channels

  • TikTok creator content

Partners

  • Make Agency
  • The Yards
  • Levi's

Participation mechanic

  • Creator posts promoting the Levi's activation at The Yards; no audience participation mechanic is described in the source

Creator role

  • Female-skewing TikTok creators with reach into the 18 to 34 demographic, per the agency's audience data

Results & Evidence

MetricValueResult typeConfidence
Combined reach238,000ReachAgency reported
Combined impressions68,000ImpressionsAgency reported
Video views200kViewsAgency reported
Female audience share87%Audience compositionAgency reported
Audience aged 25 to 3449%Audience compositionAgency reported
Audience aged 18 to 2421%Audience compositionAgency reported

Why Make Agency's strategy worked

  1. 1

    A TikTok creator layer can extend a physical retail activation to an audience well beyond the venue's own footfall; the agency reports 238,000 combined reach for an in-venue Levi's presence.

  2. 2

    Audience composition is the stronger proof point here: 87% female and roughly 70% aged 18 to 34 matches the profile a fashion retail brief would target, suggesting deliberate creator selection rather than broad buying.

  3. 3

    Awareness-first briefs for venue activations can be run entirely on a single platform when the target demographic is concentrated there.

  4. 4

    Publishing a case study without preserving the underlying page limits its value; the missing 404 source leaves the brief, creators and formats unknowable.

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