Laifen CES 2024 Event Marketing Campaign

Laifen needed meaningful exposure for its Swift hair dryer and Wave electric toothbrush at CES 2024, where a booth presence alone rarely stands out. The show produces dense same-week coverage, and consumer electronics launches compete with hundreds of simultaneous product reveals for the same attention, so a hardware brand's story is easily lost unless trusted creators carry it to their own audiences. NeoReach worked from the view that creator-led coverage, posted live from the show and for 30 days after it, could push a booth's reach far beyond convention attendees, reading as recommendations rather than adverts.

NeoReach recruited eight mid-to-macro tier creators whose niches matched the products, tech, unboxing, dental health and CES coverage, and briefed them for genuine reactions rather than scripted promotion. The creators posted on-site from Laifen's booth and continued through a 30-day post-event window across Instagram, TikTok and YouTube, producing 43 posts in total.

Pairing on-site coverage with the extended posting window let the event investment keep earning reach after the show closed, while matching creator niches to individual products, dental health for the toothbrush and unboxing for the hardware, aimed content at audiences already primed for it. Content ran across Instagram, TikTok and YouTube. NeoReach reports 14.6M impressions and 12M total views. All figures are agency self-reported, with no engagement or sales data published. Stride Social, a separate agency, also publishes a Laifen CES case study, so these results reflect only NeoReach's part of a larger CES creator push.