Submitted by FamestersAgency IPI Score 35/100

How Famesters led Konami's game to the Tier-1 market

Influencer Campaign Management

Famesters ran a YouTube and Twitch influencer campaign for Konami's Getsu Fuma Den: Undying Moon (GetsuFumaDen), driving 31% of traffic to the game's landing page and 14,407 total clicks during the campaign month.

25.98%Twitch CTR
4.04%YouTube CTR
14.4KTotal clicks
4,138Twitch clicks
10.3KYouTube clicks
31%Traffic share to landing page

About the campaign

According to the title of Famesters' case study page, Konami Digital Entertainment wanted to take one of its games into a Tier-1 market, and the page URL identifies the title as GetsuFumaDen. The captured source text stops at the site navigation, so the brief, audience, cultural tension and creative approach are not described, and no strategy detail can be quoted from the page.

Famesters presents the engagement as leading the game's entry into a Tier-1 market, running across Twitch and YouTube, but the recovered text carries no account of the idea, creators or activation. The engagement sits inside the agency's stated gaming focus, which spans PC and console gaming, mobile gaming and platform practices such as YouTube, Twitch and Kick.

No judgement can be made about how or why the campaign worked, since the captured page contains no strategy, execution or narrative detail. From the reported metrics, Famesters cites a 25.98% Twitch click-through rate and a 4.04% YouTube rate, 14.4K total clicks (4,138 on Twitch and 10.3K on YouTube) and a 31% traffic share; all figures are self-reported, and no independent source corroborates the campaign.

Case in 60 seconds

According to the title of Famesters' case study page, Konami Digital Entertainment wanted to take one of its games into a Tier-1 market. The brief itself is not described in the captured source text.

Not disclosed. The captured source text covers only the page's navigation, not the campaign narrative.

Famesters presents the engagement as leading Konami's game to the Tier-1 market, and the page URL identifies the game as GetsuFumaDen. No creative or strategic detail is available in the captured text.

Not disclosed in the captured source text.

Not disclosed. No figures appear in the captured source text, and no independent coverage of the campaign was available.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Gamers in Tier-1 regions (Germany, France, Spain, USA, UK, Australia) who follow multigaming, single-game, and dedicated Nintendo Switch content, plus fans of comparable hack-and-slash and older fighting/anime-styled games and the franchise's 1987 predecessor.
Not disclosed in the source.
A new hack-and-slash game needed to stand out among established titles like Lost Ark, Genshin Impact, and The Witcher 3 that already held player attention and preference.
Konami positioned GetsuFumaDen as a new entry building on a franchise dating back to 1987, aiming to attract new users and boost purchases while building brand awareness for both the game and the company.
Casting creators who already made content around comparable games, and streamers with audiences already primed for the genre, was expected to make the promotion land more credibly than untargeted placements.

Creative & Execution System

Partners

  • Famesters (agency)
  • Konami Digital Entertainment (client)

Results & Evidence

MetricValueResult typeConfidence
Traffic share to landing page31%trafficAgency reported
Twitch clicks4,138trafficAgency reported
YouTube clicks10,269trafficAgency reported
Total clicks14,407trafficAgency reported
Twitch CTR25.98%CTRAgency reported
YouTube CTR4.04%CTRAgency reported

Why Famesters's strategy worked

  1. 1

    Famesters publishes a dedicated case study claiming a Tier-1 market entry engagement for Konami Digital Entertainment, which signals the agency works with large game publishers on market entry briefs.

  2. 2

    The engagement sits inside Famesters' stated gaming focus: the agency maintains named PC and console gaming and mobile gaming practices alongside platform practices such as YouTube, Twitch and Kick.

  3. 3

    Based on the available evidence, no judgement can be made about whether or why the campaign worked; the captured source text contains no strategy, execution or results detail.

Related Case studies