Submitted by OgilvyAgency IPI Score 95/100

Kingo

PR & Communications

Ogilvy introduced Kingo, a solar tech company, as a safe and reliable way to bring clean energy to the 1.2 billion people living without electricity.

Case in 60 seconds

More than 1.2 billion people live without access to electricity, and traditional energy companies cannot reach these remote areas.

Off-grid communities need a source of power that is not just available but safe, affordable and reliable.

Introduce Kingo as a solar tech company that combines hardware, software and commercial innovation to unblock access to clean energy.

Ogilvy ran a PR and influence campaign framing Kingo as the practical, reliable alternative to conventional energy infrastructure for remote populations.

The source credits the work with a Cannes Lions Grand Prix but publishes no audience or business metrics. Detail is self-reported and not independently verified here.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Remote, off-grid communities without electricity, alongside the stakeholders and advocates who support clean-energy access.
Over a billion people are left in the dark because conventional energy companies cannot economically reach them.
A new solar tech company had to establish trust and profile against the absence of any reliable energy option in these areas.
Kingo positioned itself as a safe, affordable and reliable alternative that unblocks worldwide access to clean energy.
Tying a vast human problem to a single credible solution, and leading on safety and reliability, makes an unfamiliar new option feel trustworthy and necessary.

Creative & Execution System

Assets & channels

  • PR and influence activity
  • Purpose-led brand storytelling

Partners

  • Ogilvy

Participation mechanic

  • Not disclosed

Creator role

  • Not disclosed

Awards & Recognition

Award showYearCategoryResultSource
Cannes LionsNot disclosedNot disclosed——

Why Ogilvy's strategy worked

  1. 1

    Anchoring the brand to a single, vast human problem, 1.2 billion people without electricity, gave the story clear stakes.

  2. 2

    Leading on safety, affordability and reliability made an unfamiliar new energy option feel trustworthy.

  3. 3

    Positioning Kingo as combining hardware, software and commercial innovation framed it as a complete, credible solution.

  4. 4

    A PR and influence approach built the profile a purpose-led mission needs to gain traction.

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