Submitted by WE ARE KOMODO

JD x ADIDAS

Komodo ran an influencer campaign for JD x adidas targeting terrace and Samba-wearing audiences through emerging and mid-size fashion creators, and the agency reports 2.5M impressions.

4.5%engagement rate
2.5Mimpressions
$7organic CPM

Case in 60 seconds

The brief was to reach trendsetters driving the shift toward low-profile silhouettes among terrace and Samba-wearing audiences, with styling required to sit between soft and it-girl aesthetics rather than settling on either.

The campaign appears to turn on the terrace and Samba following being a styling community rather than a product audience, so credibility came from creators whose fashion content already carried that low-profile look.

The organizing thesis was creator styling rather than product demonstration, casting for fashion credibility so the shoes, described as standout with a Tokyo-inspired twist, read as a personal wardrobe choice.

Komodo partnered with emerging and mid-size creators known for cool, edgy fashion content, and the resulting posts were styled for visual appeal and sharing rather than for product explanation.

Komodo reports 2.5M impressions, a $7 organic CPM and a 4.5% engagement rate for the campaign, figures grouped on the agency's own page without a stated period, platform split or audience base.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Trendsetters driving the shift toward low-profile silhouettes, described by the page as terrace and Samba-wearing audiences, with styling between soft and it-girl aesthetics.
The page frames a shift in sneaker taste toward low-profile silhouettes, with terrace and Samba wearers as the group driving it, so the work had to speak to a movement already underway rather than announce one.
Sneaker releases compete on the same silhouettes across the same retail feeds, and the brief of styling between soft and it-girl aesthetics reads as an attempt to separate the shoe by look rather than by product claim.
Based on the available evidence, JD supplies the retail context and adidas the product while the creators supply the styling, though the page does not describe how the two brands divided the work.
Trendsetters adopt a low-profile silhouette by wearing it into their own aesthetic, so content showing the shoe inside a creator's existing fashion output travels further than content presenting it as a release.

Creative & Execution System

Partners

  • WE ARE KOMODO (lead_agency)

Creator role

  • emerging and mid-size creators

Results & Evidence

MetricValueResult type
engagement rate4.5% - Engagement Rateengagement_rate
impressions2.5M - Impressionsimpressions
organic CPM$7 - Organic CPMperformance

Why WE ARE KOMODO's strategy worked

  1. 1

    Casting for taste rather than follower scale gives a silhouette campaign its credibility, because a low-profile shoe reads as a styling decision and only lands when the creator's existing wardrobe supports it.

  2. 2

    A $7 organic CPM alongside a 4.5% engagement rate suggests emerging and mid-size creators can carry reach efficiently, though the absence of a stated base leaves that reading indicative rather than settled.

  3. 3

    Briefing a styling register between two named aesthetics gives creators a usable constraint, because it defines the look without dictating the post and leaves interpretation with the people the audience already trusts.

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