Jackery "Explorer 1000" power station plugged into a folding solar panel on rocky ground by a lake at sunset
Submitted by Stride Social LTD

Jackery Product Review Creator Campaign

Influencer Marketing

Stride Social LTD ran a product review creator campaign for Jackery, showing its portable power products in real-life use and reporting 5M+ campaign views.

5M+Campaign Views
400K+Campaign Likes
34K+Total Shares

About the campaign

Jackery worked with Stride Social LTD and a mix of product review creators on a campaign that drew 5 Million+ views. Jackery makes portable power generation products and power banks for on-the-go power needs. The campaign set out to show the various use cases of its products. It also aimed to raise brand awareness among a targeted niche audience and a broader one.

The agency partnered with product review creators whose niche audiences sat closest to Jackery's products. A wider audience was also targeted to build overall awareness of the brand. The creators made informative content showing real-life applications of Jackery's portable power solutions. That content stressed the versatility and reliability of the products.

The agency reports 5 Million+ campaign views, 400k+ likes and 34k+ shares. The agency also reports that the campaign led to multiple ongoing collaborations with Jackery.

Case in 60 seconds

Jackery needed to show the various use cases of its portable power products, and it had to build brand awareness with a targeted niche audience while also reaching a broader audience beyond it.

Buyers judge portable power by whether it holds up in real use, so a reviewer showing the product at work in real-life applications answers the question that a specification list leaves open.

Stride Social LTD put Jackery with product review creators, letting real-life applications carry the message of versatility and reliability to a niche audience and a wider one at the same time.

A mix of product review creators, chosen for niche audiences closely aligned with Jackery's products, made informative content showing real-life applications of its portable power solutions, while a wider audience was also targeted for brand awareness.

Stride Social reports 5 Million+ campaign views, 400k+ likes and 34k+ shares, and the agency says the work led to multiple ongoing collaborations with Jackery.

Strategy Breakdown

A targeted niche audience most aligned with Jackery's portable power products, alongside a broader audience reached for overall brand awareness.
Portable power is bought on reliability and on the situations it serves, which a product listing cannot show, so Jackery needed creators to demonstrate its products in real-life applications.
Jackery is cast as a reliable power source for on-the-go needs, with the creator content built to show the versatility and reliability of its products in use.

Creative & Execution System

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Campaign Views5M+ views
Campaign Likes400K+ likes
Total Shares34K+ shares

Why Stride Social LTD's strategy worked

  1. 1

    Pairing closely aligned review audiences with a wider awareness push lets one campaign do two jobs, because the niche audience weighs the product while the broader one learns the brand exists.

  2. 2

    Showing real-life applications rather than listing specifications lets a utility product prove claims of versatility and reliability, which matters in a category where buyers depend on the product working when needed.

  3. 3

    A campaign that turns into multiple ongoing collaborations gives the brand a repeat route to the same creators, so the relationship outlasts a single round of content.

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