Submitted by Hype Factory Influencer Agency

Innovative Payment Solution

Hypefactory ran an Instagram posts and stories campaign for a cross-border payment service across four markets, reporting 3.1M total reach against 397K posts reach.

397Kposts reach
3.1Mtotal reach

Case in 60 seconds

A cross-border payment service needed app installations and broader awareness at the same time across Kazakhstan, Turkey, Georgia and Moldova, four separate markets where a transfer product has to earn trust before it earns a download.

The campaign appears to turn on money transfer being a trust decision rather than an impulse one, because the agency chose creator accounts and personal formats over broadcast placement to carry a financial product into four markets at once.

Hypefactory built a targeted influencer strategy selected with its own tool, HypeAuditor, and ran it on a single platform across all four markets rather than splitting the work by channel per country.

The work ran on Instagram in posts and stories across Kazakhstan, Turkey, Georgia and Moldova, with creator selection handled through HypeAuditor and paid social campaigns running alongside the creator content to extend delivery.

Hypefactory reports 3.1M total reach and 397K posts reach, and describes the client as satisfied with a plan already in place for a following campaign.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Based on the available evidence, the challenge was running one financial product across Kazakhstan, Turkey, Georgia and Moldova at once, since a transfer service has to establish credibility in each market separately while the campaign carried a single platform and format set.
Hypefactory built a targeted influencer strategy selected with its own tool, HypeAuditor, and ran it on a single platform across all four markets rather than splitting the work by channel per country.
Based on the available evidence, the campaign treated app installation as something that follows familiarity rather than precedes it, which is why awareness and installs sit together as goals and why creator accounts carried the message rather than direct-response placement alone.

Creative & Execution System

Assets & channels

  • Instagram
  • posts
  • stories

Partners

  • Hype Factory Influencer Agency (lead_agency)

Results & Evidence

MetricValueResult type
posts reach397Kreach
total reach3.1Mreach

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Where posts reach accounts for a small share of total reach, as the reported 397K does against 3.1M, the delivery weight sits with stories and paid distribution, which suggests the format mix matters more than the post count in this kind of buy.

  2. 2

    A single platform run across four markets keeps creator selection comparable between them, which appears to be why the agency describes one tool and one format set rather than a country-by-country channel plan.

  3. 3

    An installation goal reported only as reach leaves the conversion question open, so a campaign framed on downloads still needs a stated install figure before reach can be read as performance rather than delivery.

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