Submitted by Cloutboost

Influencer Marketing Campaign Boosts Asterigos Launch Success

Cloutboost ran a launch influencer campaign for tinyBuild's action RPG Asterigos: Curse of the Stars, working with 20 influencers and reporting 12M total impressions.

20# of Influencers
12MTotal # of Impressions
350K+Total # of Views
100,000YouTube views, Blitz video
12Mcombined subscriber count

Case in 60 seconds

AAA studios dominate the video game industry, so Asterigos: Curse of the Stars arrived as an AA release that needed to win attention for a simultaneous Xbox, PlayStation and Steam launch and convert that attention into launch-week downloads and sales.

The campaign appears to turn on adjacency of taste rather than genre labelling, because players who already invest time in Dark Souls, Elden Ring and FINAL FANTASY XIV Online judge a new RPG on combat feel and exploration, which is what a creator playing unscripted can demonstrate.

Let creators who genuinely care about narrative-driven games play Asterigos themselves and report their own reactions, so the depth of the combat, the side quests and the collectibles reached players through demonstration rather than through claims made on the game's behalf.

Cloutboost partnered with YouTube and Twitch influencers whose combined subscriber count exceeded 12 million, timing sponsored streams and video releases to the October 11 launch, placing branded banners and promotional messages at intervals, and planning a second push for the weekend of October 15-16.

Cloutboost reports 12M total impressions, 350K+ total views and 20 influencers, with Blitz's video reaching almost 100,000 views, and the agency states the sponsored streams translated into a spike in game downloads and sales.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Players in the RPG gaming community with a strong affinity for games such as Dark Souls, Elden Ring and FINAL FANTASY XIV Online, reached on Xbox, PlayStation and Steam at launch.
Cloutboost frames the release against a category where AAA studios dominate attention, so an AA publisher had to earn a hearing from players whose expectations are set by much larger productions.
Marketing an RPG depends on conveying a rich and immersive experience, which a trailer compresses poorly, so the campaign needed formats long enough to show open-world design, side quests, collectibles and combat in use.
tinyBuild supplied the game and the launch date while Cloutboost selected and coordinated the partners, leaving the creators to speak for the title in their own terms rather than delivering publisher messaging.
Based on the available evidence, the second push scheduled for October 15-16 rests on a reading that a substantial part of the audience plays at weekends, so a launch-day-only concentration would miss them.

Creative & Execution System

Assets & channels

  • Twitch
  • YouTube
  • YouTube videos
  • branded banners
  • sponsored streams

Partners

  • Cloutboost (lead_agency)

Creator role

  • Blitz — creator
  • FightinCowboy — creator
  • Jesse Cox — creator
  • 20 Influencers
  • YouTube and Twitch influencers

Results & Evidence

MetricValueResult type
# of Influencers# of Influencers 20creators_count
Total # of ImpressionsTotal # of Impressions 12Mimpressions
Total # of ViewsTotal # of Views 350K+video_views
YouTube views, Blitz videoBlitz, a popular American gaming content creator, shared his gameplay experience, becoming the strongest warrior in the city of Aphes in a YouTube video that reached almost 100,000 views.video_views
combined subscriber countTheir combined subscriber count exceeded 12 million, and they included popular YouTube channels and Twitch streamers with audiences that share a similar interest in RPG games.follower_growth

Why Cloutboost's strategy worked

  1. 1

    Casting against neighbouring titles a creator has already covered gives the partnership a reason to exist, because the audience arrives expecting that kind of game and reads the sponsored play as continuity rather than as an interruption.

  2. 2

    Concentrating streams and videos on a single release date builds a visible spike, while holding a second push for the following weekend extends the same content to players whose playing time falls outside launch day.

  3. 3

    Unscripted play with banners and messages placed at intervals separates the endorsement from the disclosure, so the branded elements carry the campaign information while the gameplay carries the persuasion.

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