IMC Toys VIP Pets and Cry Babies Campaign

IMC Toys needed to launch two new collections, VIP Pets and Cry Babies Magic Tears Paci House, to parents of daughters aged 4 to 9 during COVID-19 lockdown, with no in-store or event promotion available. Toy discovery normally happens in stores and at events, and both were gone, moving discovery onto the feeds families were watching together at home. Toy launches also depend on the child asking and the parent buying at once. NeoReach worked from the view that family creators whose own daughters were in the target age range could reach the buying parent and the asking child in a single placement, reading as genuine to both.

NeoReach cast family-focused influencers with daughters aged 4 to 9, including the johnson fam, and briefed them to fold the toys into real family life rather than product demonstrations. The creators published organic content across YouTube, TikTok and Instagram, including quarantine-native formats such as prank videos, and doubled their content production during lockdown.

Casting households that contained both the buyer and the end user reached parent and child in one placement, and briefing for integration into real family life let the products appear without forcing a sales register. Content ran across YouTube, TikTok and Instagram. NeoReach reports 2.5M+ impressions, 62.8K engagements, $140K in influencer media value and a 1.6x ROI. Every figure comes from the agency's own case study pages and is not independently verified; the launch year and budget are undisclosed, and the ROI is based on media value rather than sales, so commercial impact cannot be assessed.