#ThisIsIbiza TikTok Campaign

Ibiza Rocks had a strong on-the-ground reputation for live music and party hospitality, but its digital presence lagged behind its real-world standing and the brand wanted a bigger footprint among young adults, with conversions rather than just a higher follower count. Young travellers plan and validate music-led party holidays through TikTok, so a brand famous on the island but under-represented on the platform risked missing the audience that decides where to go from its feed. The wild, youthful energy already existed in real life; what it needed was creators who could carry that energy natively onto TikTok for a Gen Z audience.

House of Marketers ran a micro-influencer campaign on TikTok, choosing creators with authentic ties to the party-travel niche to produce sun-soaked party and travel content built around the brand and its hotel. Rather than inventing a new positioning, the agency matched creators to Ibiza Rocks' established identity, and the campaign was organised around a single clear behaviour: follow and engage with the brand's TikTok account.

The approach worked because micro-influencers transferred a venue's real-world atmosphere to short-form video more credibly than polished brand assets, and anchoring success to one behaviour kept it measurable. Content ran entirely on TikTok. House of Marketers reports the campaign led to 40K new followers, but no further results survive in the recovered source, the figure is agency self-reported with no stated timeframe or baseline, and the conversion goals in the brief are not evidenced.