Smiling man in white headphones and a denim shirt beside a glass building, with a red Holafly app icon at the bottom
Submitted by Stride Social LTD

Holafly App: Driving App Downloads with Travel Influencers

Stride Social ran an Instagram influencer activation for eSIM provider Holafly to drive app downloads in the travel niche, reporting campaign views of 830k+.

830k+campaign views

Case in 60 seconds

Holafly wanted to scale user acquisition through influencer marketing in the travel niche but, as the page states, struggled to identify high-converting influencers who could deliver against its campaign KPIs.

The campaign appears to turn on the difference between reach and conversion in travel content, because an audience already planning international trips responds to a data product at the moment of booking rather than at the moment of browsing.

With briefs already written by the client, the organizing thesis was selection rather than creative: find travel influencers with proven engagement and conversion records, then route their audiences directly to the app sign-up page.

Stride Social used in-house software to identify travel-sector influencers with strong engagement and proven conversion rates, then ran the activation on Instagram with a mix of feed posts and Instagram Stories, where the swipe-up call to action sent users to Holafly's app sign-up page.

Stride Social reports campaign views of 830k+, and states that the Stories swipe-up drove users directly to the app sign-up page, increasing downloads and measurable clicks, though no download or click figure is printed.

Strategy Breakdown

Travellers using international data, reached through influencers in the travel niche.
Holafly sells a product that replaces a physical SIM card, so the page frames the difficulty as finding influencers who convert rather than as explaining the category, which suggests demand existed and the routing to it did not.
Holafly's role was to supply the product and the briefs, leaving the agency to identify creators and run the activation, which the page states plainly.
Based on the available evidence, the campaign treats app installation as a decision made in the moment of watching, because the swipe-up removes the gap between seeing a travel creator recommend the eSIM and reaching the sign-up page.

Creative & Execution System

Assets & channels

  • Instagram
  • Instagram Stories
  • feed posts

Partners

  • Stride Social LTD

Participation mechanic

  • Instagram Stories swipe-up taking viewers directly to Holafly's app sign-up page.

Results & Evidence

MetricValue
Campaign Views830k+

Why Stride Social LTD's strategy worked

  1. 1

    Where a client arrives with briefs already written, an agency's contribution narrows to discovery and execution, so the value of the engagement rests on the selection data rather than on creative development.

  2. 2

    Selecting influencers on proven conversion rates rather than on follower scale suits a product whose success is counted in app installs, because reach alone does not distinguish a travel audience that books from one that watches.

  3. 3

    Pairing feed posts with Stories splits the work between visibility and action, because the Story swipe-up carries a click that can be attributed while the feed post carries the presence that makes the click plausible.

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