Counter under a "GARNIER GOOD" wall sign with Garnier product tubs, plastic cups, plants and an instant camera
Submitted by WE ARE KOMODO

Garnier GOOD Stuff Smoothie Bar Pop-Up

Komodo built the GOOD Stuff Smoothie Bar pop-up in Soho for Garnier's GOOD hair colour range, an activation the agency reports reached 9.9M.

1500+attendees
185influencers
9.9Mreach
500+social posts

Case in 60 seconds

Garnier needed its GOOD hair colour range brought to life beyond traditional retail and passive discovery, in a format that drove real-world trial, stood out in a crowded beauty category and converted footfall into social content.

The campaign appears to turn on hair colour being a high-hesitation purchase, so trial had to be made consequence-free through smoothies and virtual try-on screens before a shopper would commit to a shade.

A blank Soho space became the GOOD Stuff Smoothie Bar, an immersive multi-sensory pop-up in which product discovery was staged as hospitality rather than as retail sampling.

Guests experienced the range through nutrient-packed smoothies while virtual try-on screens enabled shade exploration, and a hidden GOOD Lounge unlocked professional styling and consultations, with 185 influencers attending alongside consumers and 500+ social posts published.

Komodo reports 1500+ attendees and 185 influencers at the pop-up, 500+ social posts generated from it and 9.9M reach, with no breakdown by platform given.

Strategy Breakdown

Komodo describes a saturated beauty category in which traditional retail and passive discovery were not enough, so the brand needed a format that produced trial and social content at the same time.
Garnier's GOOD range acted as the theme of a hospitality venue, with smoothies, try-on screens and styling built around it, which places the product inside an experience rather than on a shelf.
Based on the available evidence, the pop-up assumes people share what they physically did rather than what they were shown, so the page describes every touchpoint as engineered to turn physical interaction into digital amplification.

Creative & Execution System

Assets & channels

  • social posts

Partners

  • WE ARE KOMODO

Participation mechanic

  • Attendees took part by drinking smoothies inspired by the range, exploring shades on virtual try-on screens, and finding the hidden GOOD Lounge to access professional styling and consultations.

Creator role

  • 185 influencers

Results & Evidence

MetricValue
Attendees1500+ - Attendees
Influencers185 - Influencers
Reach9.9M - Reach
Social Posts500+ - Social Posts

Why WE ARE KOMODO's strategy worked

  1. 1

    A hidden room works as a participation reward, because the GOOD Lounge gated professional styling and consultations behind discovery, which gives an attendee a reason to explore the space rather than pass through it.

  2. 2

    Inviting 185 influencers into the same space as 1500+ general attendees suggests a build costed as a content set rather than as an event, since 500+ posts is the output that carries the range past the venue.

  3. 3

    Virtual try-on screens appear to solve the commitment problem in hair colour, because a shopper can test a shade without altering their hair, which converts a considered purchase into an immediate interaction.

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