
About the campaign
Garena's Black Clover: Rise of the Wizard King campaign supported pre-registration and launch in Germany and France. Zorka.Agency's source identifies the title as a mobile anime game and describes an influencer program across those stages. It does not provide a detailed business brief or audience research. The documented approach grouped influencers into anime/animation, anime games and entertainment categories.
YouTube was the listed platform, with dedicated videos and integrations as the content formats. The source identifies three influencer clusters but does not name the creators, explain individual video concepts or give a publication schedule. It also does not describe the pre-registration process or state how content differed between pre-registration and launch. The campaign can therefore be described through its markets, stages, creator categories and video formats.
Zorka.Agency reports 7M views and a 9% engagement rate, and characterizes feedback as positive. The results describe a reported audience response to the content, without showing which market, stage or influencer category contributed most. The source supports the campaign structure and headline figures, but does not disclose the engagement calculation, a measure of positive feedback, pre-registration totals or subsequent game installations.
Case in 60 seconds
Support pre-registration and launch for Black Clover: Rise of the Wizard King in Germany and France.
Not stated
Use YouTube influencer clusters to support a mobile anime game through pre-registration and launch.
Anime/animation, anime gaming and entertainment influencers produced dedicated videos and integrations on YouTube.
Zorka.Agency reports 7M views and a 9% engagement rate, and describes feedback as positive without a published feedback measure.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- YouTube dedicated videos
- YouTube integrations
Partners
- Garena
- Zorka.Agency
Participation mechanic
- Pre-registration was a campaign stage; the source does not describe the registration process or audience call to action.
Creator role
- Influencers in anime/animation, anime games and entertainment carried the campaign through YouTube dedicated videos and integrations.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Video views | 7M | views |
| Engagement rate | 9% | engagement |
Why Zorka.Agency's strategy worked
- 1
The campaign grouped influencers by anime/animation, anime games and entertainment content.
- 2
Dedicated videos and integrations were both used within YouTube.
- 3
Reported views and engagement describe the content response, while pre-registration and installation results are not supplied.



