Overmortal

G-Bits' Overmortal is described as a mobile text-idle RPG. The campaign brief combined building brand awareness with promoting Chinese culture among English-speaking audiences. Zorka.Agency's published summary identifies culture, Chinese myths and traditional-instrument music channels as the focus for creator selection. It states these objectives and subject areas without presenting a broader audience insight or research findings.

The campaign used YouTube and TikTok, with integrations and dedicated content listed as its formats. Creators working in the selected cultural topics served as the marketing channel for Overmortal. The source describes the markets as Tier 1 but does not name individual countries, participating creators or the campaign period. It also does not provide a detailed description of the content, creator briefs or any audience participation mechanic.

The reported results are 200K views, a $25 average CPM and a 13% engagement rate. These figures describe the campaign's reported content performance and media efficiency, but the short source does not connect them to individual platforms, creators or creative choices. The campaign structure placed the cultural promotion objective alongside a creator selection focused on that subject matter. The evidence is an agency-authored summary with aggregate metrics, without independent verification, measured brand awareness change or reported installs.