Submitted by Epidemic

From Zero to 1.1M Impressions: Eucerin

Epidemic ran a six-month influencer programme for Eucerin built on personal skin stories from 65 creators, which the agency reports generated 1.1 million impressions.

1.1Mimpressions
65influencers engaged

Case in 60 seconds

Eucerin needed to raise awareness for four separate skincare lines at once, and the page frames a crowded skincare market as the condition that made standing out and holding consumer attention difficult.

The campaign appears to turn on the observation that skin conditions are lived experiences rather than product problems, so a creator describing atopic dermatitis or acne carries credibility a brand claim cannot borrow.

Creators were asked to share their skin stories and educate followers dealing with the same conditions, making the organizing thesis peer support around a shared concern rather than product demonstration.

Epidemic worked with 65 influencers, opening with nano-influencers and adding micro-influencers, across three communication waves on Instagram: personal skin stories, Eucerin products inside daily routines, and advice for a friend with the same condition.

Epidemic reports 1.1 million impressions over six months through more than 250 Instagram stories and 33 non-mandatory feed posts, with creator content matching Eucerin's neutral visual identity.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Followers of the participating creators who are dealing with the same skin conditions, described on the page as atopic dermatitis, dry and flaky skin, acne and hyperpigmentation prone skin.
The page positions skin conditions as something people struggle with rather than simply treat, so the work is built on creators disclosing their own conditions publicly, which reads as a bet that shared difficulty carries further than product claims.
Epidemic states that a market holding many skincare brands makes capturing consumer attention difficult, and Eucerin was promoting four lines at once, so the campaign had to carry AtopiControl, UreaRepair Plus, DermoPure and Anti-Pigment without diluting any of them.
Eucerin is positioned on the page as a brand that supports and educates people with skin concerns rather than only supplying products, which the agency credits with the differentiation the campaign produced.
The three waves move from personal story to product to advice, which suggests the campaign assumed followers accept a product recommendation more readily once the person making it has established that they share the condition.

Creative & Execution System

Assets & channels

  • Instagram
  • Instagram stories
  • feed posts

Partners

  • Epidemic (lead_agency)

Creator role

  • 65 influencers
  • micro-influencers
  • nano-influencers

Results & Evidence

MetricValueResult type
impressionsThe campaign was a huge success, generating 1.1 million impressions over six months through more than 250 Instagram stories and 33 non-mandatory feed posts.impressions
influencers engagedThe agency worked with 65 influencers, starting with nano-influencers and gradually including micro-influencers.creators_count

Why Epidemic's strategy worked

  1. 1

    Opening with nano-influencers and adding micro-influencers as the work progressed suggests a cohort can be built in ascending tiers, which lets early creators establish the story format before larger audiences are reached.

  2. 2

    Epidemic reports 33 feed posts as non-mandatory alongside more than 250 contracted stories, which reads as evidence that voluntary output is a usable signal of whether a brief actually fits the creators running it.

  3. 3

    Sequencing story, product and advice across three waves appears to hold the brand back until the personal account has landed, so the product mention arrives inside a routine rather than as the opening claim.

Related Case studies