
About the campaign
Freecash wanted to reach a female audience and demonstrate that its rewards platform was legitimate while keeping CPM low. Zorka.Agency's source identifies these aims but does not provide a detailed audience study or describe the app's reward rules. The documented approach was to have creators explain the mechanics in short promotions, addressing the product-explanation part of the brief through YouTube content.
The campaign used creators in true crime, commentary, reactions and entertainment. Their integrations ran for 60 to 90 seconds, with YouTube as the listed platform and Tier 1 as the geographic category. The source does not name individual countries, creators or promotional scripts. It also gives no publication schedule or creator-level results, so the execution is documented through its content categories, explanation format and promotional length.
Zorka.Agency reports 900K+ views, $28 CPM and positive ROI in under 30 days. The first two measures describe the reported exposure and media cost, while the ROI milestone indicates the agency's reported financial outcome without revealing its calculation. The source supports these headline results and the creator explanation format, but does not disclose the ROI cost and revenue basis, measurement start point, female audience share or any measured change in platform trust.
Case in 60 seconds
Reach women, demonstrate the app's legitimacy and maintain a low CPM.
The brief identified platform legitimacy as a concern to address through explanations of how Freecash worked.
Use YouTube creator explanations to introduce the rewards platform to a female audience.
True crime, commentary, reactions and entertainment creators explained the mechanics in 60 to 90 second YouTube integrations.
Zorka.Agency reports 900K+ views, $28 CPM and positive ROI in under 30 days.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- YouTube integrations
- 60 to 90 second promotional explanations
Partners
- Freecash
- Zorka.Agency
Participation mechanic
- Not stated; the source says creators explained the app mechanics without describing them.
Creator role
- True crime, commentary, reactions and entertainment creators explained the app mechanics in 60 to 90 second promotions.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Views | 900K+ | views |
| CPM | $28 | efficiency |
| Time to positive ROI | <30 days | roi |
Why Zorka.Agency's strategy worked
- 1
The campaign centered the creator message on explaining the app mechanics.
- 2
The selected creator categories were true crime, commentary, reactions and entertainment.
- 3
The source reports a positive ROI milestone but does not show which creators or content categories drove that outcome.



