FOX x Open Influence: Extracted 2025 launch campaign

FOX needed awareness and tune-in intent for Extracted, a new reality competition series premiering February 10, 2025, in a crowded content calendar, and wanted to support the Super Bowl ad it had bought for the show. A Super Bowl placement introduces a series to millions, but the attention around it fragments instantly into social feeds where the conversation is led by creators rather than networks, so a reality launch needs sustained pre-launch content volume, not a single trailer moment.

Open Influence recruited a large creator pool heavy on reality TV alumni, including Colleen Reed of Love is Blind, Arie Luyendyk of The Bachelor and Traitors, and Alexandra Stewart of Love Island, plus figures from Survivor and Big Brother, to react to and amplify the Extracted promo around the Super Bowl moment. The creators produced 200+ unique assets in native, trend-driven formats such as reaction videos and green screen edits, running across Instagram and TikTok, with Advertising Week copy also citing YouTube Shorts.

The approach attached creator activity to a tentpole the brand had already paid for, giving the social campaign a ready-made cultural moment, while casting genre-credible faces put a reality show promo in front of audiences already invested in the format. Open Influence reports 148.5M+ impressions and 7.5M+ engagements from a creator pool with 57.8M+ combined followers, and the campaign later received a dedicated Advertising Week New York 2025 session. The figures are agency self-reported and unverified, the sources conflict on scale, 100+ creators per the agency versus 50 per Advertising Week, and no source ties the campaign to premiere ratings or tune-in numbers.