Submitted by Surgence Labs | Crypto Marketing Agency for Web3, DeFi & Blockchain Teams

Fast Protocol: Zero to 65K Followers in 30 Days

Influencer Marketing

Surgence Labs ran a full-stack go-to-market rollout for Fast Protocol, an MEV and RPC infrastructure network, taking it from zero to 65,000 X followers in 30 days.

65,000X followers in 30 days
90,000Discord members
90,000RPC volume (2 weeks)
150,000+transactions
150,000+wallet setups

Case in 60 seconds

Fast Protocol launched from zero across social, community, and on-chain usage, so an infrastructure network with no following and no usage history had to build reach and demonstrated adoption in the same motion.

The campaign appears to turn on the reading that infrastructure credibility is earned through demonstrated usage rather than assertion, because a network promising faster transaction inclusion is judged on whether people route transactions through it.

Surgence Labs describes a strategy that linked real infrastructure usage to social proof rather than surface-level hype, so positioning, identity, and education were all organized around evidence that the network was being used.

Surgence Labs combined narrative positioning with a Genesis SBT identity system, RPC leaderboards, and creator-led education, sequenced as positioning, then identity activation, then leaderboard optimization, then creator-led scale, with X and Discord carrying the social and community side of the launch.

Surgence Labs reports 65,000 X followers in 30 days from a zero starting point, alongside 90,000 Discord members and $25 million RPC volume in two weeks. On-chain, the agency reports 150,000+ transactions, 60,000 wallet setups, and 55,000 Genesis SBT mints.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Based on the available evidence, the work sits against a market where launch attention is routinely manufactured, so Surgence Labs describes tying infrastructure usage to social proof rather than to surface-level hype.
MEV and RPC infrastructure is invisible to the people it serves, because transaction routing happens beneath the interfaces users touch, which leaves a launch with little to show beyond claims about speed.
Fast Protocol is positioned as the faster route to transaction inclusion and commit-level execution, so the brand's part in the campaign was to be used and measured rather than admired.
Based on the available evidence, the design assumes people commit to a network when the commitment is recorded, so minting an identity token and holding a leaderboard position gave early users something durable to point at.

Creative & Execution System

Assets & channels

  • X
  • Discord

Partners

  • Surgence Labs (lead_agency)

Participation mechanic

  • Audiences took part by minting Genesis SBTs and by routing transactions through the network, with RPC leaderboards ranking that usage so participation was visible to others rather than private.

Results & Evidence

MetricValueResult type
X followers in 30 days65,000 X followers in 30 days from a zero starting pointfollower_growth
Discord members90,000 Discord members and $25 million RPC volume in two weeksperformance
RPC volume (2 weeks)90,000 Discord members and $25 million RPC volume in two weeksperformance
transactions150,000+ transactions, 60,000 wallet setups, and 55,000 Genesis SBT mintsconversions
wallet setups150,000+ transactions, 60,000 wallet setups, and 55,000 Genesis SBT mintsconversions
Genesis SBT mints150,000+ transactions, 60,000 wallet setups, and 55,000 Genesis SBT mintsconversions

Why Surgence Labs | Crypto Marketing Agency for Web3, DeFi & Blockchain Teams's strategy worked

  1. 1

    Ranking usage in public appears to turn a technical product into a visible contest, because a leaderboard gives early users a reason to route volume through the network and a reason to post about having done so.

  2. 2

    A mintable identity token reads as a way of converting attention into a countable action, because the 55,000 Genesis SBT mints leave a record of participation that a follower count on its own cannot supply.

  3. 3

    Creator-led education appears to suit infrastructure launches, because a product judged on execution speed has to be explained before it can be advocated, and creators carry that explanation to audiences the brand does not yet reach.

  4. 4

    Positioning ahead of distribution appears to matter where the product is technical, because the page sequences narrative positioning before the leaderboards and the creator work rather than running all three together.

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