Everreach Labs: 500K Pre-Alpha Registrations
Influencer MarketingSurgence Labs ran social scaling, a Founders Pass free mint, and KOL and UGC activation for Everreach Labs and REVENGE, driving 500,000+ pre-alpha registrations.
Case in 60 seconds
Everreach Labs began working with Surgence Labs in March 2024 from 43,812 X followers and 5,811 Discord members, and the studio faced a gaming bear market that made both user acquisition and fundraising harder.
The campaign appears to turn on the founding team's credentials from Far Cry 3, Rainbow Six Siege, and Fortnite, which gave a small Web3 gaming base a reason to register before any playable build existed.
Surgence Labs treated strategy, distribution, and proof as one motion, building a pre-alpha registration funnel that a free Founders Pass mint and creator advocacy fed rather than running each of those as a separate campaign.
Surgence Labs scaled social and user acquisition from the X and Discord base and launched the Founders Pass NFT as a free mint supported by OTC floor sweeps. The UGC Crusader campaign ran alongside 50+ KOLs, while partnership and business development outreach secured 90 partnerships and investor relations work supported seed, private, and strategic fundraising.
Surgence Labs reports 500,000+ pre-alpha registrations, X growth from 43,812 to 330,000, Discord from 5,811 to 38,000, Epic Games wishlist from 2,000 to 12,200, top 23 worldwide on Epic trending, and 60,000 players with 13,000 MAU on the prototype. The agency also reports $350,000 in seed and private rounds plus a $1 million Magic Media investment against more than $1.35 million raised, and a Founders Pass that peaked at 0.2 ETH.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- X
- Discord
- Epic Games
Partners
- Surgence Labs (lead_agency)
Participation mechanic
- Players took part by registering for the pre-alpha, minting the Founders Pass for free, and making content for the UGC Crusader campaign, so participation carried the launch rather than sitting beside it.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| pre-alpha registrations | 500,000+ pre-alpha registrations, top 23 worldwide on Epic trending, 60,000 players, and 13,000 MAU on the prototype | performance |
| X followers | X grew from 43,812 to 330,000, Discord from 5,811 to 38,000, and Epic Games wishlist from 2,000 to 12,200 | follower_growth |
| capital raised | 500,000+ pre-alpha registrations and 43,812 to 330,000 X follower growth while raising more than $1.35 million in a bear market. | follower_growth |
| Discord members | X grew from 43,812 to 330,000, Discord from 5,811 to 38,000, and Epic Games wishlist from 2,000 to 12,200 | performance |
| Epic Games wishlist | X grew from 43,812 to 330,000, Discord from 5,811 to 38,000, and Epic Games wishlist from 2,000 to 12,200 | performance |
| Epic trending rank worldwide | 500,000+ pre-alpha registrations, top 23 worldwide on Epic trending, 60,000 players, and 13,000 MAU on the prototype | performance |
| players | 500,000+ pre-alpha registrations, top 23 worldwide on Epic trending, 60,000 players, and 13,000 MAU on the prototype | performance |
| prototype MAU | 500,000+ pre-alpha registrations, top 23 worldwide on Epic trending, 60,000 players, and 13,000 MAU on the prototype | performance |
| Founders Pass peak price | Founders Pass launched as a free mint and peaked at 0.2 ETH | performance |
| seed and private rounds raised | Raised $350,000 in seed and private rounds plus a $1 million Magic Media investment, with Immutable and CoinMarketCap Labs backing | performance |
| Magic Media investment | Raised $350,000 in seed and private rounds plus a $1 million Magic Media investment, with Immutable and CoinMarketCap Labs backing | performance |
| partnerships secured | We secured 90 partnerships and ran investor outreach that closed seed, private, and strategic capital despite the market. | output |
| KOLs activated | We scaled social and user acquisition, launched the Founders Pass NFT as a free mint supported by OTC floor sweeps, and ran the UGC Crusader campaign alongside 50+ KOLs. | output |
The Work
Why Surgence Labs | Crypto Marketing Agency for Web3, DeFi & Blockchain Teams's strategy worked
- 1
A free mint converts attention into ownership without asking for a purchase decision, and the OTC floor sweeps behind the Founders Pass suggest the secondary price, which peaked at 0.2 ETH, was treated as part of the launch rather than left to the market.
- 2
Registration reads as the cheaper commitment to ask for in a bear market, because 500,000+ pre-alpha registrations cost a player nothing while still giving a studio and its investors a demand signal to price against.
- 3
Running partnership and investor outreach inside the same engagement as social growth suggests the audience numbers were being used as fundraising evidence, which is how 90 partnerships and $350,000 in seed and private rounds read against the follower growth.
- 4
Owned community surfaces and a storefront wishlist appear to move together, since X growth from 43,812 to 330,000 sits alongside an Epic Games wishlist moving from 2,000 to 12,200 rather than replacing that step.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers