Submitted by Hype Factory Influencer Agency

Evermos Instagram Stories Campaign for Reseller Acquisition

Hype Factory ran an Instagram story campaign for Indonesian connected commerce platform Evermos that delivered 452K total views and 1,5K clicks to the platform.

0.3%CTR
1.2actual views versus estimate
1,079clicks in the Lifestyle category
+147.5%clicks versus forecast
1,5Kclicks

Case in 60 seconds

Evermos needed more resellers and more tracked traffic to its platform, and the agency names the main challenge as finding influencers who have trustworthy relationships with their audience to drive that new traffic.

The campaign appears to turn on the difference between a purchase and a reseller signup, because asking a follower to take on selling for a platform depends on trust in the person recommending it rather than on reach alone.

Rather than casting for scale, the work concentrated a single Instagram story set on creators whose audiences already treated their recommendations as reliable, so that a click carried intent toward registration.

Creators ran one set of Instagram stories each, aimed at a female audience aged 25 and over in Indonesia across the Lifestyle and Children & Family categories, with clicks and views tracked back to the Evermos platform; Aisyahvier is named as the top performer, posting on Instagram in the Lifestyle category.

Hype Factory reports 452K total views and 1,5K clicks, with actual views fulfilling the estimate by 1.2 times, namely 115.25%, clicks exceeding the forecast by 147.5%, a peak CTR of 0.64% and an overall CTR of 0.3%.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Female, 25+, in Indonesia, reached through Lifestyle and Children & Family content.
A connected commerce platform recruits sellers as well as buyers, so the campaign had to convert a passive audience into people willing to register as resellers, which is a heavier ask than a retail click.
Evermos positioned itself as the bridge between brand owners, resellers and consumers, so the creator content functioned as the entry point into that bridge rather than as a product endorsement.
Based on the available evidence, the agency treated audience trust as the selection criterion rather than audience size, because it names trustworthy creator relationships as the main challenge and reports clicks that converted into registrations.

Creative & Execution System

Assets & channels

  • Instagram
  • Instagram story

Partners

  • Hype Factory Influencer Agency (lead_agency)

Creator role

  • Aisyahvier — creator

Results & Evidence

MetricValueResult type
CTR0.3%performance
actual views versus estimateActual views fulfilled the estimated by 1.2 times, namely 115.25%.performance
clicks in the Lifestyle categoryThe Lifestyle category demonstrated the most effective results in terms of clicks (1,079) that led to new users registrations on the platform.traffic
clicks versus forecastClicks exceeded the forecast by 147.5%, attracting an optimal number of users to the website.performance
clicks1,5Ktraffic
peak CTR and overall CTRThe campaign's peak CTR is at 0.64% and the overall CTR was 0.3% indicating substantial engagement with the audience.performance
total views452Kvideo_views

The Work

TikTok@twistandpulse/video/7092078033724525830

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Splitting a buy across two audience categories and reading clicks separately identified Lifestyle as the stronger registration driver at 1,079 clicks, which suggests category-level tracking is what makes a mixed cast reusable rather than merely diversified.

  2. 2

    Views overdelivered by a smaller margin than clicks, 115.25% against 147.5%, which suggests the selection favoured audiences that acted on a recommendation rather than audiences that simply saw one.

  3. 3

    A single story set per creator was enough to carry a tracked click through to the platform, which suggests format weight matters less than audience trust where the ask is a considered signup rather than an impulse purchase.

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