Orange, green and pink Estrid razors on suction holders against a grey wall, with "ESTRID" printed across the bottom
Submitted by Viral Talent

Estrid TikTok Day in the Life Creator Campaign

Influencer Marketing

Viral Talent cast lifestyle creator Wholesome Mils on TikTok for Estrid, promoting a free Travel Case with the Starter Kit and reporting 200.1K paid UK views after amplification.

25.9KOrganic Plays
5,930Organic Impressions
200.1KPaid UK Views
787Link Clicks

Case in 60 seconds

Estrid asked Viral Talent to drive sales and engagement for the Starter Kit and the Travel Case, so the brief called for creators reaching females aged 16+ on TikTok while showing the convenience of travelling with both products.

The page frames creator selection as a question of audience match rather than reach, because Wholesome Mils held a significant female and Gen-Z audience on TikTok, which mirrored the female 16+ target Estrid had set.

The idea placed both products inside a 'Day in The Life' video rather than a standalone product demonstration, so travel convenience was shown in use while a direct link offered a free Travel Case with the Starter Kit.

Wholesome Mils created a single TikTok post in a 'Day in The Life' format carrying a direct link that offered a free Travel Case with the Starter Kit, and Viral Talent then amplified the post with paid support once it performed well organically.

Viral Talent reports 25,921 plays and 5,930 organic impressions from the post before amplification, and after amplifying it the agency reports 200,079 paid UK views along with 787 link clicks.

Strategy Breakdown

Females aged 16+ on TikTok, reached through a lifestyle creator with a significant female and Gen-Z audience on the platform.
Estrid sits inside the creator's day rather than at the centre of an advert, so the Starter Kit and the Travel Case are framed as things used while travelling and the linked offer does the selling.
A free Travel Case attached to the Starter Kit lowers the cost of trying both products together, which fits a brief that asked for the convenience of travelling with both to be shown at once.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Viral Talent

Participation mechanic

  • Viewers could follow a direct link in the TikTok post to receive a free Travel Case when purchasing the Starter Kit.

Creator role

  • Wholesome Mils

Results & Evidence

MetricValue
Organic Plays25.9K plays
Organic Impressions5,930 organic impressions
Paid UK Views200.1K paid UK views
Link Clicks787 link clicks

Why Viral Talent's strategy worked

  1. 1

    Casting against a client's stated audience criteria gives the selection a clear rationale, because a creator whose following already skews female and Gen-Z on TikTok reaches the target without audience-building before the offer lands.

  2. 2

    Holding paid amplification until organic results come in lets an agency spend behind content that has already shown traction rather than behind an untested post, which is the sequence the page describes before the paid UK views.

  3. 3

    Attaching a free-gift offer to a single creator post gives the content a commercial job beyond awareness, because a direct link turns viewer interest into a countable action, which the page records as 787 link clicks.

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