Estrella Damm Barcelonian Heritage Campaign

Estrella Damm wanted younger UK adults aged 18 and over to know its Barcelonian heritage and its 'Beer of Barcelona' title, and to lift customer consideration, per the agency's account. The brand holds that heritage, but younger UK drinkers had little awareness of it, and alcohol is a tightly regulated category that restricts who can make and see influencer content and adds approval friction to every asset. Disrupt Marketing's read was that culturally relevant lifestyle influencers with international reach could carry the heritage story to the right UK audiences more credibly than brand channels alone.

The agency partnered with creators who fit the brand's criteria and had them create content referencing the newly released 'Where I Want To Be' short film. 18 curated lifestyle creators, including more than four mega-influencers, produced 102 content pieces pointing audiences to the film, with the agency managing alcohol-category compliance and approvals; named creator highlights include Jordan Hames and Danni Menzies.

Anchoring all creator content to one brand asset gave a distributed campaign a single measurable destination, and selecting creators against explicit brand-fit criteria rather than reach alone is credited by the agency with keeping the heritage storytelling credible. The platforms used are not specified in available sources. Disrupt Marketing reports 2.1M organic impressions and 37K+ engagements, said to exceed the campaign KPIs; every figure comes from the agency's own case study, the launch date is not stated and the KPIs said to be exceeded are not disclosed.