Emirates Pride Perfumes Private Jet and Burj Khalifa Influencer Launch
Serajj Digital Marketing built an influencer launch for Emirates Pride Perfumes around a private jet and a Burj Khalifa event, reporting more than 10 million views.
Case in 60 seconds
Emirates Pride Perfumes needed awareness across Saudi Arabia and the GCC in a category where craftsmanship, heritage and elegance are claimed by every premium fragrance brand, so stated positioning alone had little chance of separating it.
The campaign appears to turn on the fact that luxury reads as credible when audiences watch it happen to someone they follow, so the brand's prestige was carried by an experience creators documented rather than by product claims.
Build a single influencer journey that embodied the brand's premium positioning end to end, from departure on a private jet to an exclusive celebration at the Burj Khalifa, under one visual and verbal identity.
Serajj flew 120 influencers on a private jet to an exclusive launch event at the Burj Khalifa in Dubai, delivered fragrance products to participating creators, filmed both settings cinematically, and reviewed every asset before publication across digital platforms.
Serajj reports the campaign generated more than 10 million views within a short period and increased brand awareness for Emirates Pride Perfumes across Saudi Arabia and the GCC, tracked with digital performance tools across multiple platforms.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Partners
- Serajj Digital Marketing (lead_agency)
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| influencers participating | organizing travel arrangements for 120 influencers | creators_count |
| views | generating more than 10 million views within a short period | video_views |
Why Serajj's strategy worked
- 1
A creator cohort at this scale works as a production decision rather than a distribution one, because 120 people moving through the same jet and the same venue generate variation in footage that a single brand film cannot buy.
- 2
Pre publication content review across a cohort this large is what keeps a scaled influencer activation from fragmenting the identity it was built to establish, which is why Serajj treats it as part of the creative work rather than as approvals admin.
- 3
Where a brand claims luxury, staging the claim as logistics that audiences can see, a chartered jet and a Burj Khalifa venue, does the positioning work that adjectives in captions do not.
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate
Results
10M+
Views
5M+
Impressions
20K+
New followers