Digi x Capture App Campaign
Submitted by SushiVid

Digi Capture App Influencer Review Campaign

Influencer Marketing

SushiVid ran influencer reviews for Digi that presented the Capture app's free cloud storage as a subscriber perk, and the agency reports the reviews reached 520K people.

3%Engagement Rate

Case in 60 seconds

Digi offered prepaid and postpaid subscribers free cloud storage through the Capture app, but value-added telco perks of this kind go unnoticed, so customers rarely knew they held the benefit or what it was for.

Cloud storage as a phrase carries little everyday meaning, so the page frames the perk as one that only registers once it is tied to moments people already care about, such as keeping photos safe and freeing up a full phone.

SushiVid used influencer reviews to describe Capture in plain, relatable language rather than technical terms, anchoring an abstract storage perk to familiar use cases and positioning it as exclusive to Digi users.

Each creator walked through Capture the way a friend would recommend an app, showing the real use case of backing up photos rather than reciting features, while presenting the free storage as an exclusive Digi perk.

SushiVid reports that the reviews reached 520,000 people with a 3% engagement rate, and the agency says this surfaced a perk that many Digi users were not aware they had.

Strategy Breakdown

Digi prepaid and postpaid users, many of whom were not aware they had free cloud storage through the Capture app.
Value-added telco perks are rarely visible to the customers who hold them, so the task for Digi was to make an existing benefit noticed and worth using rather than to introduce something new.
Digi is positioned as the source of an exclusive perk, so the content gives subscribers a reason to feel they get more from their plan rather than promoting the app in isolation.
Customers act on benefits they can picture in daily use, so the creators framed storage around keeping photos safe, freeing up a full phone and sharing albums privately with family and friends.

Creative & Execution System

Partners

  • SushiVid

Results & Evidence

MetricValue
Engagement Rate3% engagement rate

Why SushiVid's strategy worked

  1. 1

    A benefit customers already own but do not know about needs translating from its specification into the feeling it delivers, because a storage allowance means little until it is never losing photos.

  2. 2

    Creator reviews framed as a friend's recommendation suit utility perks, because a demonstrated use case such as backing up photos carries more meaning to a subscriber than a list of features does.

  3. 3

    Positioning a bundled service as exclusive to the subscriber base gives existing customers a reason to feel they are getting more from their plan, which turns a buried perk into a visible benefit.

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