Dexcom Super Bowl

Dexcom, a global med tech company, develops and manufactures continuous glucose monitoring (CGM) technology that changes how people living with diabetes manage their condition. Despite those benefits, CGM awareness and adoption remained low. The insight behind the campaign was that a category stuck at low awareness needed one of the world's biggest stages, so the brand's Super Bowl debut became the catalyst for a national conversation about real-time glucose monitoring.

Allison Worldwide took a fully integrated approach to introduce Dexcom to the national stage in a way the agency describes as bold, human and culturally relevant. The Super Bowl commercial sat at the center, surrounded by PR and influencer activity that the agency calls the most successful PR and influencer effort in Dexcom's history. The page does not name the influencers involved, the platforms used, or the year of the broadcast.

The structure worked by wrapping a single high-attention TV moment in earned and social support, so the conversation continued beyond the broadcast and showed up in search behavior. The Harris Poll named Dexcom the #1 commercial for perceived quality and trustworthiness, it became the most searched ad of the night, and the agency reports 1.2m Dexcom.com visits alongside a Searched Ad figure of 21,649 whose measurement window is not defined. All information comes from the agency's own case page, which reports these four headline stats but no engagement, coverage or sales data.