Delphin Hotels gifted influencer stays

Delphin Hotels, a luxury resort group in Antalya, Turkey, wanted to raise awareness and drive booking consideration ahead of the holiday season, but the campaign had no paid influencer fee budget. Resort groups compete hard for holiday-season bookings, and audiences discount hotel advertising while trusting creators sharing a stay they visibly enjoyed. Disrupt Marketing's bet was that if the guest experience was strong enough, the right travel creators would produce enthusiastic, high-quality content in exchange for the stay itself, so reach could be earned rather than bought.

Disrupt gave seven carefully matched travel influencers fully gifted, all-expenses-paid seven-day stays at Delphin's Antalya resorts, each working to clear content deliverables. The creators documented the hotels' dining, accommodation and service for their own audiences, publishing across Instagram and TikTok. Defined deliverables per creator separated the work from open-ended product seeding and turned gifting into a structured campaign.

Creator selection did the strategic work, with seven influencers chosen for audience fit with Delphin's target demographic and a genuine interest in travel, which the gifted model depends on, and the experience itself supplied both material and motivation. Content ran on Instagram and TikTok. Disrupt reports more than 8.6M organic impressions against a 1 million target, a 403% impression rate, 238K engagements and a 2.77% engagement rate, all at zero influencer fee cost. All figures are self-reported; the launch date and the basis for the 403% impression rate were not disclosed, and no booking or revenue effect was reported.