Submitted by HireInfluenceAgency IPI Score 52/100

#StyleYourPlate

Influencer Marketing

HireInfluence paired one celebrity influencer with Community Coffee's rebrand debut at the National Restaurant Association show, reporting 30.9M impressions.

551KEngagements
30.9MImpressions
$0.027Cost per engagement

About the campaign

Community Coffee was debuting a refreshed look at the National Restaurant Association show in Chicago and needed to drive booth traffic, engage attendees and build online exposure for its new Sweet Lemonade line. A trade-show debut is a time-boxed physical moment, and a booth at a crowded show competes for limited attention, so HireInfluence's read was that one high-reach creator documenting the whole partnership could carry the rebrand well beyond the venue.

The #StyleYourPlate activation recruited a single celebrity influencer to host in-booth demonstrations while publishing a phased content arc to a following of millions: a collaboration announcement, teasers, behind-the-scenes footage, event video demonstrations and stylized product shots. The structure let one partnership serve two audiences at once, restaurant-industry attendees on the show floor and social followers online.

Concentrating on a single celebrity gave the booth a live draw while her follower base extended the debut, and framing the collaboration as an unfolding story kept it visible across the event window instead of in one post. HireInfluence reports 30.9M impressions, 551K engagements and a $0.027 cost per engagement. No platforms or dates are given, the influencer is unnamed, and no booth-traffic or sales outcomes are disclosed, so the figures should be read as agency claims rather than audited results.

Case in 60 seconds

Community Coffee was debuting a new look at the National Restaurant Association show in Chicago and needed to drive booth traffic, engage attendees, and build online exposure for its new Sweet Lemonade line.

A trade-show debut is a time-boxed physical moment; one high-reach creator documenting the whole partnership could carry it to an audience far beyond the venue.

Recruit a single celebrity influencer to host in-booth demonstrations and tell the collaboration as a story, from announcement through teasers, behind-the-scenes footage, event demos, and stylized product shots.

The influencer ran demonstrations at the Community Coffee booth in Chicago while publishing the phased content arc to her millions of followers, under the #StyleYourPlate tag.

HireInfluence reports 30.9M impressions, 551K engagements, and a $0.027 cost per engagement. All figures are agency self-reported, with no independent verification available.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Two audiences at once: restaurant-industry attendees on the show floor in Chicago, and the celebrity influencer's social following of millions online.
Not stated in the source material.
A heritage coffee brand debuting refreshed branding needed to read as forward-thinking, and a booth at a crowded trade show has to compete for limited attendee attention.
Community Coffee positioned itself as a forward-thinking brand by making its rebrand and Sweet Lemonade launch an event moment worth following, in person and online.
Based on the agency's account, attendees are drawn to a booth by a live celebrity demonstration, and social audiences engage more with a partnership told as an unfolding story than with a single sponsored post.

Creative & Execution System

Assets & channels

  • In-booth live demonstrations
  • Collaboration announcement content
  • Teasers
  • Behind-the-scenes footage
  • Event video demonstrations
  • Stylized product shots

Partners

  • HireInfluence
  • One celebrity influencer (unnamed in source)

Participation mechanic

  • Attendees visited the booth for live demonstrations
  • Social audiences followed the #StyleYourPlate content arc

Creator role

  • Event host and demonstrator
  • Storyteller documenting the collaboration from announcement to product content

Results & Evidence

MetricValueResult typeConfidence
Impressions30.9MReachAgency reported
Engagements551KEngagementAgency reported
Cost per engagement$0.027EfficiencyAgency reported

Why HireInfluence's strategy worked

  1. 1

    Pairing a physical trade-show moment with a social storytelling arc let one activation serve two audiences, attendees on the floor and followers online.

  2. 2

    Concentrating on a single celebrity gave the booth a live draw while her follower base extended the rebrand debut beyond the venue.

  3. 3

    Structuring the content as a phased arc, announcement, teasers, behind-the-scenes, demonstrations, product shots, kept the collaboration visible across the event window instead of in one post.

  4. 4

    The reported $0.027 cost per engagement suggests the single-creator model can be efficient for event campaigns, if the figures hold up.

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