Surprised young man in black hoodie beside a Com2uS game app icon of a helmeted knight and the text "100.000€" on blue
Submitted by Game Influencer

Com2uS: Summoners War: Lost Centuria Global Influencer Tournament

Influencer Marketing

GameInfluencer managed 16 global talents in a YouTube and Twitch tournament broadcast for the Com2uS launch of Summoners War: Lost Centuria, which the agency reports at 1M+ total views.

1M+Total Views
126K+Twitch Minutes Watched
1MPlayers Reached

Case in 60 seconds

Com2uS needed global awareness for Summoners War: Lost Centuria, a successor to a mobile game whose heart is in South Korea, so the launch had to travel to English and German speaking players who sit outside that home base.

The campaign turns on competition rather than endorsement, because creators streaming themselves battling in a new game give their audiences a match to follow, and casting them as representatives of their country gives viewers a side to back.

Com2uS launched the game through a live global tournament with over 100 international influencers, so the launch itself became a competitive broadcast in which streamers, pro players and celebrities battled each other in Summoners War: Lost Centuria.

GameInfluencer directly managed 16 global talents, chosen with and without mobile gaming backgrounds, across an 8 hour cross-platform broadcast of Twitch and YouTube live streams, while a few YouTube integrations followed up on the launch after the tournament.

GameInfluencer reports 1M+ total views and 126K+ Twitch minutes watched, and says the launch tournament reached over 1 million players internationally, while the page describes heavy chat traffic even at early hours for some streamers.

Strategy Breakdown

Players in the English and German speaking markets, which the page treats as fitting because mobile gaming has shown rapid growth in the Western hemisphere, reached through the audiences of streamers with and without mobile gaming backgrounds.
Mobile gaming has grown rapidly in the Western hemisphere, so a Korean mobile title launching there had to earn attention from audiences that the page targets in the English and German speaking markets rather than its home base.
Com2uS staged the tournament and GameInfluencer managed the talent and the cross-platform stream, so the brand appears as the host of a competition rather than as an advertiser inside creator content.

Creative & Execution System

Assets & channels

  • YouTube
  • Twitch

Partners

  • GameInfluencer

Creator role

  • Ava GG — creator
  • BloodNyuu — creator
  • Danucd — creator
  • DarkViper — creator
  • FanHOTS — creator
  • Gernader Jake — creator
  • Jo Jonas — creator
  • Khaldor — creator
  • Kruzader — creator
  • Lokenplays — creator
  • Puuki — creator
  • Nummy — creator
  • P4wnyhof — creator
  • Skyyart — creator
  • TheOddOne — creator
  • YUUIE — creator

Results & Evidence

MetricValue
Total Views1M+ views
Twitch Minutes Watched126K+ minutes watched
Players Reachedover 1M players
Talents Managed16 global talents
Tournament Influencersover 100 influencers
Broadcast Length8 hour broadcast

Why Game Influencer's strategy worked

  1. 1

    A live tournament turns creators into competitors rather than presenters, so each streamer carries the launch to their own audience as an event worth watching rather than as a sponsored message about a new title.

  2. 2

    Casting talents with and without mobile gaming backgrounds widens the launch beyond existing mobile players, because audiences of creators from other genres meet the game through someone they already watch play.

  3. 3

    Framing creators as representatives of their country in a global event gives English and German speaking viewers a local stake in the result, which gives a launch from South Korea a reason to matter at home.

  4. 4

    Following a live broadcast with YouTube integrations extends a launch beyond the stream window, so the tournament keeps working as content after the event that gave it a reason to exist has ended.

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