Submitted by Cloutboost

Codashop Global Gaming Influencer Campaign Driving Top-Up Conversions for Mobile Games

Cloutboost ran multi-region gaming creator campaigns for Codashop across seven markets, reaching a combined creator audience Cloutboost reports exceeded 11.65M + followers.

7# of regions
11.65Mcombined creator audience
11.7Mtotal reach
705Ktotal views

Case in 60 seconds

Cloutboost states that the task was not introducing a new title but influencing purchase behaviour inside existing player communities, across seven regions and several supported games, each with its own creator community and messaging requirements.

The campaign appears to turn on the moment a player is already thinking about progression, upgrades or seasonal content, because a payment platform reads as useful at that point rather than as an interruption to the gameplay being watched.

Codashop was positioned as a value-add to play, carrying convenience, security and promotional savings, and embedded inside gameplay content rather than presented as a standalone promotion sitting beside it.

Creators demonstrated Codashop top-up flows during gameplay on YouTube and live streams, through dedicated videos of 10-15 minutes, sponsorship segments of 60-90 seconds and voucher activations, with tracking links in descriptions and pinned comments, timed to season launches and limited-time rewards across seven regions.

Cloutboost reports combined creator audience coverage exceeded 11.65M + followers and total organic video views delivered exceeded 705K+ views, and reports that top-performing creators moved into long-term partnerships across multiple regions.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Highly engaged mobile gaming audiences already actively playing the titles Codashop supports, described as existing player communities rather than new players being introduced to a game.
Sponsored reads inside gaming content risk breaking immersion, and Cloutboost states that Codashop messaging had to be positioned as a value-add without reducing content authenticity, so the integration had to earn its place in the gameplay it interrupted.
A payment platform has no launch moment of its own, so Cloutboost borrowed urgency from the games themselves, tying activations to season launches, new player rosters and limited-time rewards rather than running against an agency-set calendar.
Codashop was presented as the route to in-game currency that is faster, safer and cheaper than the alternative, demonstrated through the top-up flow on screen rather than asserted in a claim.
Purchase intent in free-to-play games appears to concentrate around content drops, because a new season gives a player something specific to spend on, which is the point at which a top-up demonstration reads as helpful rather than promotional.

Creative & Execution System

Assets & channels

  • YouTube
  • dedicated YouTube videos
  • integrated sponsorship segments
  • live stream mentions

Partners

  • Cloutboost (lead_agency)

Participation mechanic

  • Viewers redeemed exclusive voucher and discount codes and followed tracking links placed in video content, descriptions and pinned comments to top up in-game currency through Codashop.

Creator role

  • HamRider — creator
  • Petix HD — creator
  • Scyte — creator
  • 大閒者 — creator

Results & Evidence

MetricValueResult type
# of regions# of Regions 7output
combined creator audienceCombined creator audience coverage exceeded 11.65M + followers.follower_growth
total reachTotal Reach 11.7Mreach
total viewsTotal Views 705Kvideo_views

Why Cloutboost's strategy worked

  1. 1

    Casting creators who already play the supported title carries the endorsement, because the top-up demonstration sits inside content the audience came for rather than arriving as a category the channel does not otherwise cover.

  2. 2

    Tying activation to season launches, battle passes and limited-time rewards gives a payment product the deadline it lacks on its own, which is what turns an available service into a transaction made this week.

  3. 3

    Gameplay integrations keep returning value after publication because players search for tips, builds and season updates, so the same video is found again by people arriving at the game later.

  4. 4

    Repeat use of creators who showed strong engagement and conversion signals reduces the cost of testing each new region, which makes performance easier to predict across a portfolio of supported titles.

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