Two women in black gowns and diamond jewelry pose on a red carpet, one smiling in profile, one with hands on hips
Submitted by MG Empower

Chopard Loves Cinema Cannes Red-Carpet Livestream

Influencer Marketing

MG Empower ran a decade of Cannes Film Festival influencer work for Chopard, including a 2021 red-carpet livestream that the agency reports engaged over 16M people.

16MPeople Engaged
€70KEarned Media Coverage

Case in 60 seconds

As one of the main sponsors of the Cannes Film Festival, Chopard needed strong brand association with the event and wider reach for its red-carpet moments, so that digital presence and brand recall extended beyond Cannes itself.

The work turns on the festival as a recurring cultural moment rather than a one-off sponsorship, because MG Empower reads each edition's evolution and ties it to Chopard's goals, which keeps the brand relevant year after year.

MG Empower built the programme on consistent storytelling, data and mega influencers, creating global awareness moments around each festival edition that merge digital and physical spaces and translate Chopard's luxury positioning.

Since 2015 MG Empower has combined IRL activations, long-term talent partnerships and red-carpet moments for Chopard at Cannes, with talent including Aimee Song, Marina Ruy Barbosa, Belen Hostalet and Camila Coelho. In 2021 it produced The Livestream Experience, Chopard's first-ever real-time show from the red carpet, with four global influencers sharing behind-the-scenes access and interviews.

MG Empower reports that the 2021 livestream, backed by a content and amplification strategy, engaged over 16 million people and led to over €70K in earned media coverage, while the page credits the wider programme with positive sentiment every year.

Strategy Breakdown

Chopard's target audience, reached on a global scale through ambassador content optimised across online channels to translate the brand's luxury positioning.
Chopard competes for attention at a festival crowded with brands, so the agency's stated aim was to get all eyes on Chopard during each edition and make it the most relevant brand there.
Chopard holds the position of one of the festival's main sponsors, so the work treats Cannes as a brand activation platform that carries the label's cultural connection to the event rather than a single placement.
The page reports that personal content, including behind-the-scenes access, light-hearted assets and memories of the festival, earned positive sentiment, so audiences responded to intimacy with the event rather than polished product display.

Creative & Execution System

Partners

  • MG Empower

Creator role

  • Aimee Song
  • Marina Ruy Barbosa
  • Belen Hostalet
  • Camila Coelho

Results & Evidence

MetricValue
People Engagedover 16M people
Earned Media Coverageover €70K

Why MG Empower's strategy worked

  1. 1

    A sponsorship renewed every year rewards a partner that rereads the event each edition, because the page credits MG Empower's blending of festival features with brand objectives for keeping Chopard relevant across ten years.

  2. 2

    Adding a real-time format to an established event presence can lift attention, since the agency reports that the livestream's red-carpet access made interest spike and increased Chopard's social presence and engagement.

  3. 3

    Long-term talent partnerships give a luxury brand continuity at a recurring event, because the same talent portraying the brand's codes builds momentum across editions rather than starting from nothing each year.

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