Famesters helps ChillBase acquire users from Tier-1 countries

ChillBase needed installs for its open-world role-play game OneState in Tier-1 English-speaking markets, where paid installs are expensive and gaming audiences are hard to win over without trust. Players in saturated markets are sceptical of straight advertising, and Famesters worked from the view that YouTube's established gaming communities around GTA-style and MMORPG content already held the attention and trust of exactly the players OneState needed.

Famesters recruited a cost-balanced mix of micro and macro YouTube gaming creators, briefed in detail but encouraged to speak in their own voice, to integrate OneState into their content. It and ChillBase jointly narrowed 70 candidate channels to 15 creators with average video views between 15,000 and 150,000. Standard ad integrations launched in the US and UK in December 2022, dedicated game videos were tested later, and Germany was added as the third market in March 2023.

Following the audience onto YouTube's gaming communities matched OneState's genre, and a micro-macro mix kept costs manageable while preserving credibility in expensive Tier-1 markets. Content ran on YouTube. Famesters reports OneState reached 2,000,000 downloads worldwide across the campaign; the figure is worldwide and cumulative, so the share driven by the influencer work cannot be separated from other channels, and no install, view or spend data is disclosed. Figures are self-reported.