Submitted by WE ARE KOMODO

Charlotte Tilbury Summer Sale Influencer Campaign

Komodo ran an influencer campaign across Instagram, TikTok and YouTube for Charlotte Tilbury's Summer Sale, reporting 2.9m reach and a 7.5% engagement rate.

7.5%engagement rate
275kengagements
2.9mreach

Case in 60 seconds

Charlotte Tilbury needed both sales and awareness from a Summer Sale running across Instagram, TikTok and YouTube, which meant one promotional message had to work inside three separate content cultures at once.

The campaign appears to turn on creator appetite rather than paid persuasion, because Komodo reports influencers were eager to partner with Charlotte Tilbury, so a sale message could travel through people who already wanted the association.

Beauty influencer marketing was used to carry a seasonal sale, with social content raising cosmetics brand awareness and driving purchase at the same time rather than treating the two objectives as separate briefs.

Komodo produced creator content for Charlotte Tilbury's Summer Sale and ran it across Instagram, TikTok and YouTube, delivering the content inside the designated timeframe and budget set for the campaign.

Komodo reports 2.9m reach, 275k engagements and a 7.5% engagement rate, and states that reach and engagement metrics substantially exceeded the projected targets for the campaign.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Cosmetics sale promotion competes with constant discount messaging, so Komodo's answer was to route the Summer Sale through beauty creators rather than through brand-owned announcement content on the same three platforms.
Charlotte Tilbury functions as the draw rather than the payer in Komodo's account, since the page reports overwhelming influencer interest in partnering with the brand and talent pressing for longer relationships.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • YouTube

Partners

  • WE ARE KOMODO (lead_agency)

Results & Evidence

MetricValueResult type
engagement rate7.5% - Engagement Rateengagement_rate
engagements275k - Engagementsengagements
reach2.9m - Reachreach

Why WE ARE KOMODO's strategy worked

  1. 1

    A brand creators already want to be associated with lowers the cost of casting, because talent approaches the campaign as an opportunity rather than a paid placement, which is what Komodo reports happened here.

  2. 2

    Talent asking for long-term collaboration converts a one-off sale campaign into a planning asset, because deliverables and scopes of work can then be tailored to each creator and read as more authentic to their audiences.

  3. 3

    An engagement rate reported alongside reach and engagements is only checkable when the base is published, and here the relationship between 2.9m reach, 275k engagements and 7.5% is left for the reader to reconstruct.

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