Submitted by Hype Factory Influencer Agency

CalmiGo

Hype Factory ran a small and ultra-small influencer campaign for anxiety relief device CalmiGo across YouTube, Instagram and TikTok, reporting 440K views at $88 CPM.

$88CPM
1,25%CTR
5,5Kclicks
26talents
440Kviews

Case in 60 seconds

CalmiGo needed both brand awareness and new orders for a patented drug-free device used in moments of anxiety, stress and panic attacks, a purchase decision that rests on trust in a health claim.

The campaign appears to turn on the reading that people already following mental health, ADHD and anxiety accounts have named their condition, so a relief device reaches them as an answer to a stated problem rather than as an interruption.

Concentrate the roster on creators whose regular subject matter is the condition the device addresses, then extend outward into adjacent life categories rather than buying reach at the top of the follower curve.

Hype Factory worked with 26 talents across YouTube, Instagram and TikTok in mental health, ADHD, psychology and anxiety plus family, beauty, entertainment and lifestyle, running shoutout integrations, dedicated videos, posts, Reels, Stories and TikTok video, with theangrytherapist on Instagram and doctorshepard_md on TikTok named as top performers.

Hype Factory reports 440K views and 5,5K clicks from the 26 talents, at an $88 CPM and a 1,25% CTR, with no order or revenue figure given against the brand's second stated goal.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Men and women 18+ in the United States
Anxiety, ADHD and panic attacks are discussed openly by creators who have built audiences on that candour, which gives a device brand a credible place to appear while making any overclaim conspicuous to the same audience.
A drug-free relief device sits between wellness and medical, so the page's choice of psychologists and mental health voices over general reach reads as a response to a category where the speaker carries as much weight as the message.
Based on the available evidence, CalmiGo entered these feeds as a practical tool offered inside conversations the creators were already having about managing anxiety, rather than as the subject of the content itself.
The page states the aim was to reach the core of the audience most receptive to the product offer, which suggests receptiveness was treated as a property of the creator's topic rather than of the audience's size.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • YouTube
  • Dedicated videos
  • Posts
  • Reels
  • Standard aka "Shoutout" integrations
  • Stories
  • TikTok video

Partners

  • Hype Factory Influencer Agency (lead_agency)

Creator role

  • doctorshepard_md — creator
  • theangrytherapist — creator
  • 26 Talents
  • small and ultra-small influencers

Results & Evidence

MetricValueResult type
CPM$88performance
CTR1,25%performance
clicks5,5Ktraffic
talents26performance
views440Kvideo_views

The Work

TikTok@doctorshepard_md/video/7036742071717252399

TikTok@twistandpulse/video/7092078033724525830

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Casting for topical overlap with a health product lets small and ultra-small accounts carry a claim that a general lifestyle creator would have to explain first, which is why the roster was built on mental health specialists.

  2. 2

    Running shoutouts, dedicated videos, posts, Reels, Stories and TikTok video within one campaign reads as format discovery rather than distribution, because the mix produces a comparison of what converts before budget concentrates.

  3. 3

    Reporting clicks and CTR alongside views suggests the campaign was measured as a traffic exercise, which fits an ordering goal better than reach alone while still stopping short of evidencing the orders themselves.

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