Bouygues Telecom influence and UGC/CGC programme with BeInfluence
BeInfluence has run Bouygues Telecom influencer and UGC/CGC work as agency of record for two years, delivering 35 campaigns per year and a reported 440% Return On Investment.
Case in 60 seconds
Bouygues Telecom runs 35 campaigns per year, a volume spread across the calendar rather than concentrated in one launch, and its entire influencer and UGC/CGC remit sits with a single agency of record.
The work appears to turn on continuity, because an operator commissioning 35 campaigns per year gains more from one partner holding creator relationships and content standards across the year than from repeated agency selection.
BeInfluence positions itself as agency of record rather than campaign supplier, holding the operator's influencer and UGC/CGC strategies together so that creator-led and consumer-created content are planned as one output rather than two.
BeInfluence has held the agency of record appointment for two years, running 35 campaigns per year for Bouygues Telecom and producing both influencer content and UGC/CGC across that programme.
BeInfluence reports 20M views generated per year and a 440% Return On Investment across a programme of 35 campaigns per year, with the figures published on the agency's own case-study page.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- CGC
- UGC
Partners
- BeInfluence (lead_agency)
Participation mechanic
- The programme includes UGC and CGC, so content made by users and consumers forms part of the output, although the page does not state how participants were recruited, briefed or rewarded.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Return On Investment | 440% Return On Investment | roi |
| campaigns per year | 35 campaigns per year | performance |
| views generated per year | 20M views generated per year | video_views |
Why BeInfluence's strategy worked
- 1
An agency of record arrangement suits categories commissioning at high frequency, because holding 35 campaigns per year with one partner removes the repeated briefing and casting cycles a project-by-project model would incur.
- 2
Placing influencer and UGC/CGC work under one remit reads as a way to move content between paid creator output and consumer-made assets, since both are planned by the same team rather than sourced separately.
Results
10M+
Views
5M+
Impressions
20K+
New followers
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate