BOSS Valentine's gifting reached 2.3M, zero spend
- Brand worked with
- COTY
- Platform(s) used
- —
- Service provided
- Product Seeding
- Campaign
- Product Gifting
What Disrupt Marketing did
Disrupt managed a full-scale gifting campaign for BOSS fragrances, seeding 259 influencers with luxury, beauty, and fragrance focus ahead of Valentine's Day. The campaign achieved a 95% post rate and generated over 2.3M impressions with zero influencer spend.
Reported outcomes
View the campaign95%
Post rate
2.3M+
Impressions
ZERO
Influencer spend
259
Influencers gifted
Figures are agency-reported. We spot-check against public filings and client statements where available.
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