Submitted by aNc MediaAgency IPI Score 5/100

Borotalco: Freschi anche allo stadio

aNc Media ran a creator-led Instagram campaign for the Manetti & Roberts brand Borotalco, built around a stadium setting, which the agency reports delivered 400.000 impressions.

400.000impressions

Case in 60 seconds

The page presents Borotalco as a Manetti & Roberts brand filed under Fashion and Beauty, working through a campaign whose title moves a freshness claim out of the daily routine and into a stadium on a match day.

The campaign appears to turn on the stadium as the place where a freshness claim is tested in public rather than asserted in private, because a crowded match day gives a personal care brand a visible occasion to appear in.

The organizing thesis is the line the page prints as the title, Freschi anche allo stadio, which carries Borotalco into a match day occasion through creator video rather than through a product claim delivered on its own.

Two creators, OffSamuel and PirlasV, carried the work through six vertical videos published on the page, two cut for Instagram Stories and four cut as Reels, which is the full execution the page documents.

aNc Media reports 400.000 impressions for the work, given as a single campaign total rather than split by creator, by format or by phase, and it is the only performance measure the page prints.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Based on the available evidence, the work sits on the gap between a freshness claim that belongs to a private routine and a stadium crowd where that claim becomes something other people notice, which is the tension the title names.
Borotalco appears in the role of the thing that holds up in an occasion the audience already cares about, which reads as a bid for relevance through the setting rather than through a product argument; the page does not state the brief behind it.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • aNc Media (lead_agency)

Creator role

  • OffSamuel — creator
  • PirlasV — creator

Results & Evidence

MetricValueResult type
impressions400.000impressions

Why aNc Media's strategy worked

  1. 1

    A creator roster of two carrying six assets suggests reach on this campaign came from repetition across formats inside one platform rather than from spreading a single execution across many creators.

  2. 2

    Pairing Stories with Reels on the same occasion reads as a way to hold a moment across both the disappearing and the persistent surface of Instagram, which extends a match day beyond the day itself.

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