Submitted by Surgence Labs | Crypto Marketing Agency for Web3, DeFi & Blockchain Teams

Boost / Alphabot: $BOOST Launch on $8K KOL Spend

Influencer Marketing

Surgence Labs sequenced a three phase loyalty and token launch for Boost and Alphabot on $8,000 of KOL spend, reporting 39,000+ UGC posts in week one.

$8,000KOL spend
39,000+UGC posts
39,000+week-one impressions
700,000Season 1 platform users
700,000wallets claiming loyalty points

Case in 60 seconds

Alphabot had a two year user base from its allowlist tooling but no token and no launch motion around $BOOST, which left the launch dependent on converting existing loyalty rather than buying attention.

The campaign appears to turn on tenure as a status claim, because a user who has been on Alphabot for years will publish that number where a brand message about an unlaunched token would be ignored.

The organizing thesis was a three phase motion that made loyalty history the launch story, carrying users from a wallet-connected day count to loyalty points and then into a Season 1 farming launch.

The Days Campaign used wallet connection to show each user how long they had been on Alphabot and pushed that number into comparison on X, and a bridge video converted those days into loyalty points. The Loyalty Campaign and the $BOOST launch then landed with a Season 1 farming campaign, six KOLs activated, a UGC and questing engine, narrative video production and Discord community management.

Surgence Labs reports $8,000 total KOL spend with six KOLs activated, 39,000+ UGC posts, 150+ KOLs joining organically, and 1 million+ impressions in week one. The agency also reports 700,000 wallets claiming loyalty points, 820,000 users joining the Season 1 platform, and Discord growth from 74,401 to 144,753 members.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Alphabot's existing allowlist tooling users, described by the page as a two year user base, together with the wider X crypto audience that the KOL activation reached.
Token launches are read as paid attention exercises, and Surgence Labs sets its $8,000 KOL spend against industry campaigns of $100,000+, so the work had to earn posts rather than buy them.
Alphabot held tooling users but no token, so the challenge was showing that allowlist utility could carry a launch audience rather than starting an audience from scratch at the moment of listing.
Boost and Alphabot supplied the record of use itself, so the brand's role was to hand each user their own history back rather than to make a claim about what the token would be worth.
Converting days into loyalty points reads as a way of pricing past behaviour, because users who have already spent years on a platform respond to a reward framed as owed rather than offered.

Creative & Execution System

Assets & channels

  • X
  • Discord

Partners

  • Surgence Labs (lead_agency)

Participation mechanic

  • Users connected a wallet to see how long they had been on Alphabot and posted that stat for comparison on X, then claimed loyalty points and farmed through the Season 1 questing campaign.

Results & Evidence

MetricValueResult type
KOL spend$8,000 total KOL spend against industry campaigns of $100,000+, with six KOLs activatedscope
UGC posts39,000+ UGC posts, 150+ KOLs joining organically, and 1 million+ impressions in week oneimpressions
week-one impressions39,000+ UGC posts, 150+ KOLs joining organically, and 1 million+ impressions in week oneimpressions
Season 1 platform users700,000 wallets claimed loyalty points and 820,000 users joined the Season 1 platformperformance
wallets claiming loyalty points700,000 wallets claimed loyalty points and 820,000 users joined the Season 1 platformperformance
KOLs joining organically39,000+ UGC posts, 150+ KOLs joining organically, and 1 million+ impressions in week oneimpressions
KOLs activated$8,000 total KOL spend against industry campaigns of $100,000+, with six KOLs activatedscope
Discord membersDiscord grew from 74,401 to 144,753 members between mid September and Januaryperformance

Why Surgence Labs | Crypto Marketing Agency for Web3, DeFi & Blockchain Teams's strategy worked

  1. 1

    A product that has held users for years already holds a fact about each of them, and rendering that fact as a personal number gives a launch something users share rather than something the brand announces.

  2. 2

    Surgence Labs reports six KOLs activated alongside 150+ KOLs joining organically, which suggests a small paid roster can work as a starting signal where the surrounding audience already expects a stake in the token.

  3. 3

    Splitting a launch into a day count, a points bridge and a farming season appears to give each phase its own reason to be posted about, so attention accumulates across weeks rather than resting on launch day.

  4. 4

    Discord growth from 74,401 to 144,753 members reads as attention being moved into a channel the brand controls, which matters because a token launch needs somewhere to hold users once the launch post has passed.

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